andkrypto

Web3 Growth Strategist | Crypto Marketing & Business Development

Experience: 8 years

Yearly salary: $0

Hourly rate: $0

Residency: 🇰🇷 South Korea


Experience

Head of Marketing
KIM Protocol
2024 - 2025
Positioned Kimas #1 DEX on Mode, growing TVL from $8M to nearly $50M and leading millions in trading volume. Executed campaigns with KelpDAO, EtherFi, Renzo, Merlin, AlexBTC, and Mode, driving high-impact liquidity growth. Led business development efforts, collaborating with and sourcing liquidity providers, LST/LRT platforms, aggregators, and key infrastructure partners. Built & managed a 100K+ global community across APAC and Europe. Marketed a record-breaking launchpad sale, selling out in 18 minutes. Boosted Kim’s global recognition & engagement via partnerships with global KOLs.
Head of Marketing Korea
LBank Exchange & LBank Labs
2022 - 2024
4x increase in trading volume in one quarter, onboarding 3,000+ new users/month through strategic marketing & partnerships. Transformed LBank’s Korea presence, overcoming regulatory hurdles while competitors faced blacklisting. Built LBank Labs into a trusted launch platform, driving listings and liquidity for early-stage projects. Executed high-impact PR & media campaigns, reshaping LBank’s public narrative & brand trust. Led strategic exchange listings, onboarding high-value projects to boost trading volume and user engagement.
Partner
Roark Group (Roark Fund, 499Block, Bestswap)
2021 - 2022
Invested $100K–$200K per project in early-stage GameFi, DeFi, and NFT ventures. Led cross-border partnerships & ecosystem growth with networks like NEAR and Polygon. Scaled Bestswap DEX, raising $200K and driving APAC-focused adoption.
Director
WBFex, Korea
2019 - 2020
Led market expansion in Korea, securing key IEO listings & liquidity partnerships. Strengthened institutional relationships, bringing in key projects to boost WBFex’s listing portfolio.
Director
Bitribe Exchange, Korea
2019 - 2021
Increased Bitribe’s visibility & user acquisition via targeted media & influencer strategies. Led business development efforts, securing strategic partnerships with key liquidity providers, institutional traders, and project teams. Spearheaded KRW Fiat Channel, making crypto more accessible for Korean users.
Global Business Director
Popstation, Korea
2018 - 2019
Promoted Popcar to targeted audiences at prestigious trade shows and events, showcasing product offerings and enhancing brand awareness. Established partnerships with local governments and organizations to provide specialized support, fostering community engagement and brand loyalty. Negotiated international joint ventures, securing investments and expanding business operations.
Global Business Manager
SponB, Korea
2018 - 2019
Fostered partnerships with sports blockchain and non-blockchain projects globally, facilitating cross-border collaborations and market expansion. Regulated coin swap deals and oversaw marketing strategies, driving user engagement and brand visibility. Led business development with vendors and merchants, implementing strategic user circulation plans to drive platform growth.

Skills

brand-marketing
business-development
community-manager
marketing
partnership
pr
english
korean