andrascaron

 I've been an entrepreneur from a young age, known for my patient character and an eye for hidden opportunities within companies. My core strengths lie in marketing, branding, and brand positioning. I excel at developing a holistic view of a company or project and collaborating with leadership to enhance authority, improve brand perception, and drive growth. 

I entered crypto in 2016, and from 2019 to 2022, I was CMO at Deribit Exchange, leading all marketing and branding activities. During the bear market, I acquired many users by diverting attention from competitors, particularly Bitmex, with notable success. I also created Deribit Insights, attracting industry creators such as Hasu, PelionCap, and others. During my ~3 years at Deribit, I led the entire brand positioning, managed all social content, handled narrative control, and played an instrumental role in popularizing crypto options. 

After my role at Deribit, I relocated to Bali, Indonesia, where I'm currently developing luxury villas and have become an investor in Acme Bali, an Artisan Bakery and Coffee Roasters with ambitious expansion plans in Asia.