andreakovacic

Product & Growth Marketing

Web3 marketer with 6+ years in the blockchain industry, specializing in audience growth, product positioning, and community-led marketing. Proven track record of driving 9× social media growth, launching high-impact campaigns, and shaping product adoption through data-driven insights and storytelling. Skilled at turning technical concepts into clear narratives, designing campaigns that resonate, and building brand trust through transparency and creativity. Deep experience across DeFi, L1/L2 ecosystems, and crypto-native growth tactics such as reward systems, co-marketing campaigns, and community activations. Strong network in the Cosmos ecosystem and beyond, with a reputation for amplifying ecosystem voices and driving authentic engagement.


Experience: 7 years

Yearly salary: $80,000

Hourly rate: $35

Nationality: 🇭🇷 Croatia

Residency: 🇭🇷 Croatia


Experience

Marketing & Growth Lead
Informal Systems
2023 - 2025
Increased Twitter/X followers by 9× and YouTube subscribers by 5× in one year. Designed and launched the Forge product using community insights and competitive research, resulting in strong early adoption. Repositioned the company’s image to 'transparent and innovative,' enhancing trust and recognition. Launched the Informal Conversations series and developer calls, increasing YouTube views by 500%. Led release comms, blogs, and ecosystem storytelling that improved product awareness and adoption. Conducted research that influenced GTM direction, liquidity structuring, and partner strategy. Drove co-marketing collaborations with Neutron, Stride, Elys, Shade, etc., increasing engagement by 65%. Trained colleagues on Web3 systems, economics, and marketing best practices.
Account Lead & Content Strategist
Citizen Cosmos (Citizen Web3)
2022 - 2023
Grew guest pipeline and hosted community Twitter Spaces. Produced content guides (+200% engagement) and narrative frameworks to strengthen brand voice. Ran competitor analysis to refine strategy and boost visibility.
Ecosystem Analyst & Content Writer
Tendermint (Ignite)
2020 - 2023
Delivered ecosystem insights to inform marketing and product positioning strategies. Crafted narratives from technical concepts into user-friendly content across formats. Produced campaigns that supported launches and strengthened brand engagement.

Skills

marketing
english
italian