andreilaputs

Designed core UX for a Phygital platform combining authentication, digital ownership, loyalty, and event experiences. Defined the Scan → Claim → Own flow, reducing time from physical interaction to verified ownership to <3 seconds. Led UX and information architecture for a B2B admin system managing 1M+ digital assets across multiple product verticals. Supported enterprise integrations and partner launches for platforms securing $50M+ in digital assets. Drove 0→1 product design of a premium sports analytics’ platform built in partnership with Sports Illustrated. Built and scaled a design system (100+ components), reducing design-to-development handoff time by ~40%.

Led a full redesign of a mobile and web product in the video analytics domain. Rebuilt UX architecture and introduced shared design systems across iOS and Android. Simplified onboarding and core flows using JTBD and journey mapping. Worked closely with product and engineering on feature iteration. Supported growth from ~300K to 1M+ users through improved usability and clarity.

Worked as a product partner with startups on SaaS tools, internal platforms, and mobile apps. Joined teams at early stages, helping structure UX, requirements, and MVP scope. Delivered end-to-end product design and lightweight systems enabling faster iteration. Several projects contributed to 10-20% sales growth post-launch.