aneleh

Fashion, Graphic & Product Designer

Hi! I’m Aneleh Smith, a freelance designer with 12 years of experience across fashion, graphic, and product design. My journey began in children's wear and expanded into graphic design and digital marketing, where I blend visual artistry with strategic storytelling. I thrive on collaboration, believing that the best results come from working together with an open mind and proactive energy. Since meeting my Maker in 2015, my work has been guided by a deep sense of purpose, driven by love, growth, and people. These values shape everything I create - designs that go beyond aesthetics to connect on a deeper level. Inspired by nature, life, and others, I approach each project with authenticity and intention, always growing and evolving as both a designer and a person.

Experience: 11 years

Yearly salary: $62,000

Hourly rate: $50

Nationality: πŸ‡ΏπŸ‡¦ South Africa

Residency: πŸ‡ΏπŸ‡¦ South Africa


Experience

Graphic Designer
Keedo
2017 - 2021
Social media, window displays, weekly emailer set-up and send out, website image updates, extra marketing related design cards, email signatures, etc.
Junior Fashion Designer
Earthchild
2015 - 2017
Assisting with design and introducing new ideas that are well received by customers; conceptualising and creating prints for fabrics and garments; creating fashion CADs and together range presentations, mood boards and story boards; tech packing; liaising with suppliers and manufacturers; approving lab dips and strike offs; trend research; presenting trends, ranges and post reviews; general administration.
Fashion Designer
Keedo
2014 - 2016
Trend research; fabric and colour selection; range designing + presentations; compilation of technical packs: design sheets, technical drawings, fabrics, trims, outworks and artworks per style.

Skills

graphic-designer
social-media
design
english