angelicwaves

Multidisciplinary Product Developer

Innovation Generalist & Multidisciplinary Product Developer with a general experience of over 6 years of product development, b2b communication, creative direction, community management, game development and digital marketing. Demonstrating a strong ability to handle product and branding development strategies, from creating a strong, competetive and scalable product from the very beggining of an idea to big scales, with a wide range of technical and soft skills. Currently based in Bangkok, Thailand. Open to both remote and relocation options.



Experience: 6 years

Yearly salary: $94,000

Hourly rate: $80

Nationality: 🇦🇲 Armenia

Residency: 🇹🇭 Thailand


Experience

Product Owner
TON Stars
2023 - 2024
• Led end-to-end product strategy and development of a game on TON blockchain, establishing product vision and roadmap that achieved 40,000-user growth • Created comprehensive game economy framework with dual-token system, focusing on sustainable revenue distribution and long-term player value • Established agile development processes and sprint planning for 60+ game mechanics, achieving 30% improvement in early user retention through data-driven iteration • Coordinated cross-functional teams through product development lifecycle, ensuring alignment between game design, development, business and marketing objectives • Managed product backlog and feature prioritization based on user feedback, and market research, leading to successful implementation of core gameplay systems • Developed retention and monetization strategies through strategic partnerships, product marketing integration, AMM and token utility features • Led user research initiatives and competitive analysis to optimize product-market fit in the Web3 gaming space • Maintained product documentation and specifications to guide feature implementation and ensure business objectives alignment
Game Designer & Head of UX
NDA
2022 - 2023
• Conceptualized and documented 45+ unique game mechanics in a GDD for a gaming product, creating engaging gameplay systems with 72% user retention • Led UI/UX design and branding initiatives, establishing cohesive visual identity and intuitive user flows • Created comprehensive mission system featuring 120+ missions and 4 special events, establishing long-term player progression • Designed multi-tier referral system with 3-level rewards structure, achieving 2.5 average referrals per active user, as well as player interaction mechanics including DAO centered features, PvP battles, PvE quests, and collaborative community challenges • Coordinated team of designers through sprint iterations, detailed TSD, and UI/UX documentation and UI tеchnical spеcifications
Product Manager
NDA
2020 - 2021
• Managed feature development cycle for a mobile game in gabmling, collaborating with development team to implement 20+ gameplay features • Analyzed user behavior data and created detailed product requirements for new game mechanics, resulting in 25% improvement in tutorial completion • Conducted competitive analysis and user research to optimize game balance and monetization features across different player segments • Implemented A/B testing framework for in-game economy, leading to 35% increase in daily active users and 20% boost in player retention • Created and maintained product documentation including user stories, feature specifications, and sprint planning materials • Supported LiveOps team in designing and implementing seasonal events and daily challenges • Monitored key performance metrics and presented weekly reports to stakeholders, identifying opportunities for feature optimization
Chief Marketing Officer
Forcedrop
2019 - 2020
• Spearheaded comprehensive user acquisition strategy for a gaming product, achieving 300% growth through data-driven market segmentation and targeted campaigns • Orchestrated multi-channel growth initiatives resulting in 2M+ content views and 50K+ active community members through strategic content optimization and influencer partnerships • Developed data-driven user segmentation strategy targeting three distinct player personas, implementing targeted acquisition funnels with 72% retention rate and 2.5x referral conversion • Established comprehensive analytics framework for campaign optimization, reducing CAC by 40% while maintaining high-value user acquisition • Created scalable content strategy across crypto forums and blockchain media, resulting in 200% increase in social media engagement and 15K+ new users through organic growth just in first two months • Implemented community engagement framework through AMAs, DAO initiatives, and seasonal events, driving 65% increase in daily active users and 40% boost in player retention

Skills

3d
agile
art-direction
blockchain
brand
brand-designer
community-manager
content-marketing
copywriting
creative-director
crm
dao
defi
digital-marketing
discord
ethereum
events-manager
gambling
gaming
head-of-marketing
influencer-marketing
javascript
marketing
marketing-manager
marketing-strategist
music
producer
product-lead
seo
smart-contract
solidity
ton-developer
user acquisition
ux-researcher
web3
zero-knowledge
product-manager
english
chinese-mandarin
russian