angelina

● Led the end-to-end design process for a B2B investment platform, managing interface design and feature prioritization from concept to development. Created a realtor dashboard that improved workflow by enabling personalized client folders, thematic organization, and tailored listing alerts. ● Performed a global competitor analysis and defined metrics to enhance listing evaluations for both novice and experienced investors. ● Led qualitative and quantitative research with 25+ potential users in the UAE market to identify key investment criteria and platform needs. ● Analyzed user data and feedback to refine AI-driven filters, increasing relevance of investment recommendations by an estimated 35%. ● Collaborated with product and engineering teams to evaluate and prioritize features, accelerating MVP readiness by 20%. ● Implemented interactive prototypes and conducted usability tests with 10 participants, iterating designs to boost usability scores by 40%.

● Led the design of a plant care app from scratch, achieving a 90% positive rating in user testing. ● Managed market research and developed a survey with 36 participants to identify key pain points, informing the app’s core feature set. ● Directed and analyzed 10 in-depth video interviews, generating actionable insights that uncovered user behavior patterns and shaped product strategy and interactions. ● Completed an unmoderated usability testing on primary user scenarios, improving task success rates by 40%. ● Built and iteratively tested an interactive prototype for the plant disease scanning feature, increasing the customer satisfaction score (CSAT) from 65 to 85. ● Ran A/B testing with 20 participants, validating design changes that reduced navigation time for key features by 25%. ● Applied research findings to refine user flows, enhancing potential user engagement by 30% in pre-launch surveys. ● Ensured WCAG AAA accessibility compliance, enhancing inclusivity for diverse users.

● Directed the end-to-end user experience design for multiple renovation products across both B2B and B2C sectors, from ideation to final implementation. ● Redesigned a flagship e-commerce product, increasing user engagement by 23% and reducing the bounce rate by 20%. ● Streamlined mobile e-commerce experiences through A/B testing, achieving a 25% increase in mobile conversion rates. ● Executed a comprehensive design system that improved consistency across multiple products. ● Defined design metrics, business metrics, and KPIs to measure success and drive continuous improvement. ● Collaborated with cross-functional teams, including engineering for detailed design specifications and quality checks, marketing to craft compelling visual assets and campaigns that enhanced brand engagement. ● Mentored junior designers to foster skill development and team growth.