anitatezwaani

From the humble beginnings in Kutch, Gujarat, to the bustling innovation hubs of Bangalore and San Francisco, Anita Tejwani has journeyed far. As the visionary CEO of TheySway, Anita, alongside her co-founder and mother, Poonam Tejwani, has woven a unique narrative in the influencer marketing and User-Generated Content (UGC) space. Their shared journey isn’t just entrepreneurial; it’s a record-breaking partnership, being India’s only Mother-Daughter duo to graduate college together, an achievement that highlights their deep bond and shared ambitions.

Under Anita’s leadership, TheySway has flourished, hitting a net income of 1Cr within just three months of inception. Three years on, the company boasts a $5Mn Annual Revenue and collaborates with over 250 brands, testament to Anita’s result-oriented growth strategies and her innovative approach to influencer marketing and UGC.

Starting her career as an Inspirational Journalist at 19, Anita’s passion for storytelling saw her making a National Record as India's Youngest Journalist. Her journey from journalism to marketing has been marked by significant achievements, including spearheading campaigns that brought onboard 4.6 Lakh users for Viva Video from Tier 2 and Tier 3 cities in just six months, and holding pivotal roles that connected her with a network of CXOs and founders across industries.

Among the milestones in Anita’s career, her interaction with the Duke and Duchess of Cambridge during their 2016 visit to Mumbai stands out, marking a memorable acknowledgment of her contributions to the digital and entrepreneurial landscape.

Anita Tejwani’s story is one of passion, perseverance, and the relentless pursuit of innovation. As she continues to shape the future of digital marketing, her journey from a small city in Gujarat to international recognition is a testament to the power of dreaming big and the impact of authentic storytelling in the digital age.