From the humble beginnings in Kutch, Gujarat, to the bustling innovation hubs of Bangalore and San Francisco, Anita Tejwani has journeyed far. As the visionary CEO of TheySway, Anita, alongside her co-founder and mother, Poonam Tejwani, has woven a unique narrative in the influencer marketing and User-Generated Content (UGC) space. Their shared journey isn’t just entrepreneurial; it’s a record-breaking partnership, being India’s only Mother-Daughter duo to graduate college together, an achievement that highlights their deep bond and shared ambitions.
Under Anita’s leadership, TheySway has flourished, hitting a net income of 1Cr within just three months of inception. Three years on, the company boasts a $5Mn Annual Revenue and collaborates with over 250 brands, testament to Anita’s result-oriented growth strategies and her innovative approach to influencer marketing and UGC.
Starting her career as an Inspirational Journalist at 19, Anita’s passion for storytelling saw her making a National Record as India's Youngest Journalist. Her journey from journalism to marketing has been marked by significant achievements, including spearheading campaigns that brought onboard 4.6 Lakh users for Viva Video from Tier 2 and Tier 3 cities in just six months, and holding pivotal roles that connected her with a network of CXOs and founders across industries.
Among the milestones in Anita’s career, her interaction with the Duke and Duchess of Cambridge during their 2016 visit to Mumbai stands out, marking a memorable acknowledgment of her contributions to the digital and entrepreneurial landscape.
Anita Tejwani’s story is one of passion, perseverance, and the relentless pursuit of innovation. As she continues to shape the future of digital marketing, her journey from a small city in Gujarat to international recognition is a testament to the power of dreaming big and the impact of authentic storytelling in the digital age.
Experience: 6 years
Yearly salary: $200,000
Hourly rate: $0
Nationality: 🇮🇳 India
Residency: 🇺🇸 United States
Experience
Marketing Lead
Itheum 2021 - 2022
Itheum.io ($ITHEUM) unlocks data silos and generates new value for your data. The world's 1st decentralised cross-chain data brokerage; enabling the creation + exchange of high value personal datasets. Trade your data via a peer-to-peer transaction or as limited edition 'Data NFTs'. Trade directly or join a 'Data Coalition DAO' and trade your data in bulk for better returns. -Marketing Strategy: Itheum needed a solid digital footprint. And hence, content creation was the best Marketing Strategy. We Started with a TalkShow, Unlocking Data Series, and going LIVE on YouTube and Twitter for a Community TownHall every week. This helped build a Personal Brand for Co-Founder & CEO - Mark Paul. -Public Relations: We engaged a Global PR agency for all news, updates from Itheum, partnerships and investments and got featured on CoinTelegraph, CoinCodex, CryptoNews, Dailycoin and more. -Content Strategy: Created and Managed a content calendar with niche-specific news, memes, appreciation posts for the community, art from the community, promoting YouTube series, retweeting KOL posts, and more. -KOL Management: Found, Recruited and Managed over 80+ Influencers (CryptoDaku, CoinMuhendisi, and WiseAdvice) regularly to promote news, new updates, podcasts, and Community Townhalls. -Community Growth: Grew the Telegram community from 400 members to 20,000 members and Twitter from 1500 Followers to 55k followers.
Co-Founder
Spacemen Digital 2019 - 2020
Not just another Brand Marketing Agency, because this city itself has a lot of them. Then what do you expect from us? - A team that spends their time to understand your product. - Experts who find the right set of audience for you. - 7+ years in copywriting, that helps you align all your digital campaigns - Don't you need Media attention? We got it all covered for you.
Director- Marketing
Purple Quarter 2019 - 2019
- Marketing Strategy: ROI driven marketing strategy on LinkedIn and Google with Graphic and Video assets was designed and implemented to expand the B2B business by attracting Soonicorn and Unicorn companies across India and SEA. Email marketing too played a vital role in lead generation. - PR Strategy: Joint press release with the client on on-boarding CTO. Video Interviews with CNBC Awaaz, YourStory and Inc42. - Brand Strategy: Started a Web-Series named TECH-TALKS with CTOs of Unicorn companies to position Purple Quarter as a leader in Tech Leadership Recruitment. - Content Strategy: Regular posts on LinkedIn, Facebook and Instagram that help potential clients understand the importance of leadership hiring. - Personal Branding: Created and found speaker opportunities for the Co-Founders along with conducting events to become a powerful community for CTOs and CEOs - Attracting Talent: Digital Marketing on LinkedIn gave great results in scouting for C-Level Talent, be it an active or a passive candidate. - Handled a team of 4 comprising of marketers, content writer and a designer. Worked closely with the Market Research team to keep up to date with the trends, CXO moves, and Domain insights to optimize marketing channels.
Brand Marketing Manager
VivaVideo 2018 - 2018
- Defined and executed the go-to-market strategy for Viva Video (editing app) - Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption of key products and solutions - Brand Partnerships: To build community of talented video creators, partnerships with OnePlus and Honor Phones were executed. - Worked closely with the product team to make the app more user friendly, attractive, and gluing for user acquisition. - Designed and executed various campus ambassador programs to onboard more new users and have more activities on the app. - Influencer Marketing: Planned and executed influencer marketing activities for app downloads and video content creation. This involved nano, micro and macro-influencers. - Worked closely with the community team to create vernacular content and attracting audiences from various regions of India. - For User Acquisition from Tier 2 and Tier 3 cities, events like Viva Da Gala, Step Into Spotlight, Who's Got Talent? were planned and executed. UAC campaigns, Facebook Ad Networks and Instagram were mainly targeted to increase DAU of the app.
Vice President Sales and Operations
Krackerz 360 Degree Solutions Pvt. Ltd. 2017 - 2017
Krackerz is an 360 Degree creative solutions provider. We are an advertising agency handling clients like Airtel, Prathigna, Carl Zeiss, Century Real Estate, Mahaveer Group of Properties, etc. - Existing client operations- from bringing in briefs to getting the job done with the involvement of the right people. Handling the client servicing team and making improvements. - New Client Acquisition: Building strategies to scale the business, get inbound sales, Social Media strategy and relationship management.
Founder
Wings To Wills 2016 - 2019
Note: Adding Personal Branding Services from Wings To Wills into They Sway along with PR and Influencer Marketing. Wings To Wills is all about crafting stories and helping individuals build a strong, engaging and inspiring brand on the web. It's high time to focus on your Personal Brand and make people recall you for the right reasons. If you're an entrepreneur, an actor, drama artist, painter, singer or even a musician, Wings To Wills is born for you!!
Business Development Officer
Mukunda Foods Pvt. Ltd. 2015 - 2016
-Worked in the marketing team & reported directly to the VP- Sales & Marketing -Initiated numerous PR connections for the company & increased the net social media voice by 4X in a span of 12 months -Worked with a network of bloggers, content writers & others to improve back linking, organic search & reputation management. -Launched the DosaMatic Store, a FMCG business for the company - Responsible for Logo Design, Product Branding, Ecommerce Website, Product Procurement, Vendor Registration, FSSAI Licence, Bar Code Registration and Product Photography. -Awarded 'Rambo of Year' for contribution to various segments of business - B2B and B2C. -Planned, strategised and executed the franchise model for DosaKart. -Put up stalls at events like India HORECA Expo, AAHAAR, etc.
Inspirational Journalist
Inspiration Unlimited 2014 - 2015
- Found 1000+ people with inspiring stories from 27 countries. Reached out to them via email/phone. - Interviewed 400+ of them over skype. - Wrote and edited 350+ interviews, to be published. - Made friends along the way, got inspired, dreamt bigger. - And finally Made a National Record, with India Book of Records, for India's Youngest Journalist.
Skills
community-manager
head-of-marketing
head-of-sales
influencer-marketing
marketing-communication
sales
marketing