annabizdev

Web3 Business Development Representative

5 years experience across enterprise banking environments and early-stage crypto startups, with a focus on launching new verticals, structuring strategic partnerships, and unlocking new revenue streams.


Experience: 5 years

Yearly salary: $100,000

Hourly rate: $75

Nationality: 🇦🇪 United Arab Emirates

Residency: 🌏 Remote


Experience

BD & KOL Manager
EVEDEX
2024 - 2026
• Represented DEX project (EVEDEX) in VC fundraising. Owned the sales process and negotiations for clients in CIS and MENA regions. • Was responsible for full-cycle partner acquisition and lead generation: outreach, relationship building with publishers and influencers, securing free and paid placements, driving organic and referral traffic, influences on Trading Volume. Generated 4000+ qualified leads from media campaigns. • Initiated 1:1 outreach and built connections with founders, ecosystem leads, and enterprise wallet providers
Marketing & KOL Manager
EXMO
2023 - 2024
• Hosted live Q&A sessions to boost user retention and platform literacy • Building and maintaining partnerships with KOLs, influencers, and communities • Create educational content (live streams, tutorials, market updates) to drive platform adoption in CIS regions • Optimized content for search engines (SEO) to improve visibility and learner engagement.
BD & KOL
BSC Gold (P2E)
2022 - 2023
• Designed daily quests and in-game tournaments, driving a 25% increase in DAU and boosting Day-7 Retention by 15% • Grew community channels to 10K+ members, Hosted weekly Twitter Spaces and Discord stages with protocol founders
Vice President of the Blockchain Club
Plekhanov Russian University of Economics
2021 - 2022
• Guided NFT and infrastructure projects through the full launch lifecycle, including successful listing strategies on Solana-based marketplaces like Magic Eden. • Mentored 7+ DeFi and Algorithmic Trading teams on product strategy and liquidity positioning. • Designed and delivered BD frameworks to over 200+ founders, streamlining their approach to partnership sourcing.
Business Analyst
MCKINSEY & COMPANY
2020 - 2021
• Led analytical support for M&A, market entry and product strategy projects. Analyzed funnels, campaigns, cohorts, and lifecycle metrics to identify where and how I can improve user acquisition, activation, and retention. • Unlocked $17M in unrealized revenue for a global FMCG brand by restructuring low-performing product lines

Skills

analyst
blockchain
computer-science
crm
data-science
digital-marketing
fintech
gtm
product-manager
python
sales
sql
strategy
business-development
english