annadg

Established and developed the brand initially as a B2B sales project targeting Portugal and Spain, which later evolved into a B2C e-commerce store during the Covid-19 lockdowns. Completely self-taught in e-commerce operations, encompassing all aspects from site management to digital marketing. Specialized in offering organic, high-quality supplements and curated wellness products, fostering a healthy and happy lifestyle for customers. Provided valuable insights and knowledge through study-based articles, enhancing customer engagement, and promoting informed lifestyle choices. Started an online store when physical sales were restricted by Covid. Learned e-commerce in setting up, marketing and operating an online store, including scaling up the business and using advertising and social media.

EA to the Director, contracted as SVP Business Development to a US company. Managed tax and legal matters, stakeholder relations, and account management. Enhanced the efficiency of back-office operations, ensuring smooth business functionality. Diary management including arranging meetings and organising travel arrangements. Prepared presentations.

Delivered start-up consulting services, shaping the foundation for a robust entry into the market. Developed comprehensive brand strategies for the official launch in 2017. Conducted a marketing and PR lab to establish a 'proof of concept' for the brand's strategic direction. Worked with the founder at the early stages of the business, with no online shop or marketing in place, initially advising on strategy, brand building, and business development, and was later offered the opportunity to become a partner in the business. Advised on the brand’s expansion into Germany.

Led strategy development and project management in marketing, media production, PR, and event management. Worked with high-profile clients including Adam Opel AG, Bigpoint Sarl, and Turkish Airlines on various campaigns and events. Oversaw the sponsor acquisition and activation of major industry events such as 'Cinema for Peace' Gala and 'Turkish Airlines Charity Night'. Managed project and campaign budgets of up to €1 million. Led and motivated teams of 30-50 personnel on individual projects. Worked with other freelancers on various PR projects, events and campaigns, and sponsorship management. Created and managed a BTL advertising campaign for Opel using a celebrity during Berlin Fashion Week. Developed and implemented an in-game event for an online game ‘Farmerama’, and devised the customer journey, later replicated outside of Germany. Started the business as a PR management agency for organic designer fashion brand, expanding into other products, especially organic cosmetic brands. Devised an awareness campaign for an organic cosmetics brand, drawing attention to animal testing in the Chinese market.

Drove B2B sales in the DACH region, representing international designers and brands within the designer fashion industry. Managed public relations, increasing brand visibility and market engagement. Served international clients, including Good Society Jeans (USA/IT), Mandala Yoga Wear (Germany), Kami Organic (France), Misericordia (Peru/France), Ivana Basilotta (UK), and Julia Starp (Germany).

Provided freelance project management services in event management and business development. Collaborated with notable clients such as Panasonic, Eon, and Toyota, delivering high-impact marketing projects.