annevu

Built and scaled an organic social media presence, driving over 1 million impressions across Boltrade in X platform within a single week. Established and executed strategic partnerships with over 10 top-tier global and Chinese KOLs and foundations, such as Send AI and Virtuals Foundation. Accelerated user acquisition, generating 169,000 views and 14,000 active users on the Boltrade platform within 30 days through targeted social content strategies. Spearheaded the creation and pitching of the C.A.T AI Agent, securing 2nd prize at the Solana AI Hackathon, outperforming over 400 international participants. Oversaw the successful listing of C.A.T tokens (powered by the Boltrade platform) on major exchanges, achieving Top #1 Trending Token status on Dexscreener and Bullx_io with a trading volume exceeding $110M within 24 hours.

Built and scaled a social media presence on X Platform, growing the audience to over 560,000 followers through targeted content strategies and community engagement. Led coordination with cross-functional teams on project direction, storytelling, and website development to ensure cohesive brand messaging. Managed social media channels for multiple sub-projects, growing their combined audience to over 400,000 followers. Designed and executed successful marketing campaigns for the GM Mini App, driving 2.1 million users.

Contributed to the growth of the leading OTC trading platform in the cryptocurrency market. Conducted daily market research, coordinated with team leads on project due diligence for listings. Developed and launched new features to align with evolving market dynamics. Key highlights include managing successful campaigns for projects such as Magic Eden ($17.7M volume), Ionet ($7M volume), Grass ($4.8M volume), and Merlin Chain ($4.1M volume).

Developed and established strategic partnerships with 30+ leading international Web3 projects and over 50 Vietnamese crypto influencers, KOLs, and communities for collaborative initiatives with Hooked Protocol in Vietnam and globally, aligned with market trends. Organized and launched online growth-hacking and user acquisition campaigns with top Web3 projects, including SecondLive, WalletConnect, CyberConnect, Manta Network, and QuestN. Assessed and monitored key indicators, evaluating the effectiveness of partnership and campaign initiatives. Organized offline meetups, hackathons, and unitours for Hooked Protocol at 6+ top universities, collaborating with 25 endorsed universities and over 100 educational partners (Web3 and Web2) in Vietnam to advance Web3 education and adoption. Planned, managed strategies, and executed efforts to build the Hooked Protocol Community in Vietnam, achieving 100K+ social media reach, 3,500 organic Telegram members (launched April 2023), and 20,000 Twitter followers (launched July 2023). Operated, provided training for hosts, and continuously improved the ToDaMoon show (https://www.binance.com/en/live/u/38339662) on Binance Live, which garnered 415K likes and 500K+ views. Acted as a bilingual host (Vietnamese and English) for AMAs, panel discussions, and talk shows on Binance Live and Hooked Protocol X, attracting 3,000–30,000 views per show. Measured and tracked performance based on KPIs and OKRs.

Liaised and coordinated with product and operations teams, managing strategies and execution to achieve over 10 million total social media reaches, 3 million+ total views on livestream videos, 100,000+ users across all social media channels, and 35,000+ registered users on the Desports website. Raised $300,000 in a private sale in November 2022 from angel investors and venture funds. Developed and established strategic partnerships with leading international B2B and B2C projects and communities. Conducted market research, trend analysis, and competitor comparison reports on eSports game trends, industry challenges, and potential solutions. Measured and tracked performance based on KPIs.

Successfully built a robust partnership ecosystem with over 400 VCs, communities, and KOLs by developing partnership and action plans aligned with KPIs and OKRs. Contributed to improvements in the pitch deck, website, and IDO listings, resulting in a 300% increase in the private sale round. Organized growth-hacking campaigns, co-marketing initiatives, and maintained direct communication with partners to address challenges, communicate needs, and build strong collaborations. Revitalized the business approach through partner initiative analysis, reporting, and tracking of key metrics. Increased brand recognition across social media platforms.

Conducted Vietnamese marketing services and community-building strategies for Web3 projects, guided by OKRs and KPIs. Delivered proven results, growing the Vietnamese community to 15,000 members for Sidus Heroes and 10,000 members for Solchick. Monitored and evaluated digital campaigns, public relations efforts, and major events for the venture capital firm. Increased the growth rate of social media community members by 300%. Hosted AMA shows in Vietnamese and English with thousands of viewers per show, collaborating with leading Web3 projects including MEXC, Dora Factory, and Sidus Heroes. Strengthened brand positioning by directing, planning, and developing marketing strategies.

Strengthened brand presence by planning, implementing, and managing integrated digital marketing campaigns. Developed and executed social media and communication campaigns aligned with overall marketing strategies. Created engaging text, image, and video content for social media channels, attracting over 100,000 members on Telegram and Twitter within three months. Increased community engagement by 1000% in three months.