antheawxj

Data & Analytics Lead

Passionate about transforming raw data into actionable insights, I thrive at the intersection of analytics, strategy, and innovation. With a strong background in data management, visualization, and predictive modelling, I help businesses make informed decisions that drive growth and efficiency.

As a Data & Analytics Manager, I lead teams in developing data-driven solutions, optimizing processes, and uncovering trends that impact business outcomes. I specialize in data strategy, business intelligence, and advanced analytics, using tools like SQL, R, Power BI, and Tableau to turn complex datasets into meaningful stories.

Beyond the numbers, I believe data should be accessible, insightful, and impactful—empowering organizations to stay ahead in an evolving digital landscape. Let's connect and explore how data can drive smarter decisions!

You can reach me at [email protected].

Technical Toolkit:-
Data Analytics: SQL, R, Databricks, EViews, ArcGIS
Data Visualization: Tableau, Power BI, Looker Studio, Datorama
Digital Marketing: Google Analytics, Facebook Analytics, Adobe Analytics

Experience: 6 years

Yearly salary: $120,000

Hourly rate: $120

Nationality: 🇲🇾 Malaysia

Residency: 🇲🇾 Malaysia

Experience

Analytics Lead

Ikano Insight

2021 - 2023

As the IKEA SEAMX lead for Data & Analytics solutions, I spearheaded R&D in geospatial analytics, developing a unique solution that became the company’s regional USP and was successfully commercialized beyond the industry. I optimized customer behaviour insights through Market Basket Analysis, Customer Lifecycle Analysis, and Style Segmentation, driving targeted campaigns and engagement. Additionally, I streamlined data visualization and reporting, enhancing decision-making and communication between technical and non-technical teams.

Analytics Manager

Amobee

2019 - 2021

As part of Amobee’s pioneering analytics product team for SEA, I spearheaded the launch of advanced analytics solutions with tiered pricing for the APAC region, driving business growth. By leading pilot analyses, I secured two top-spending clients (Singapore Ministry of Defence & Publicis Groupe) and developed real-time revenue dashboards with 95% accuracy, enhancing financial visibility and decision-making.

Senior Data Analyst

GroupM

2018 - 2019

As part of [m]Platform’s pioneering data technology team, I leveraged data analytics platforms and marketplaces to drive efficiencies for agencies and clients, supporting business pitches, insights, and analytics requests. With a strong focus on data enablement and training, I successfully onboarded 84% of group clients onto an online visualization dashboard within two months, making it the top-performing market in APAC.

Data Analyst

mSix&Partners

2017 - 2018

As part of m/SIX’s pioneering data analytics team, I specialized in optimizing media performance for major accounts like Malaysia Airlines, TM Unifi, Proton, SEA Games KL2017, Malaysia Budget 2018 and Malaysia GE14 by integrating, transforming, and visualizing complex data into actionable insights. With expertise in performance tracking, data automation, and dashboard visualization, I streamlined decision-making processes, earning recognition with a Bronze in MEA Excellence in Data-Driven Marketing and a Finalist spot in MDA Best Use of Data.

Media Master

GroupM

2017 - 2017

As part of GroupM’s pioneering management trainee batch, I gained first-hand training from group EXCOs, developing a deep understanding of both traditional and digital media ecosystems while mastering industry tools and platforms. Recognized as the top performer upon graduation and awarded Champion in the GroupM Google Search Ninja Competition, I bring a strong analytical mindset and strategic approach to media investment and performance marketing.

Skills

analyst

data viz

data-science

marketing-analyst

english

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