aoifeodwyer

Provided hands on UI design production support focussed on a consumer facing crypto wallet product. Led the UX & UI design of a responsive ambassador programme landing page - designed in Figma, built and edited in Framer. Updated and refined the existing design system. Contributed to the creative direction and art direction of the parent brand and led branding & visual direction research for a new product. Managed and documented workload, priorities, processes and progress reports in Notion.

Multi-disciplinary digital artist & illustrator working primarily onchain since July 2021. Commissioned by prominent web3 brands (Deadfellaz, Ubisoft x RSTLSS, World of Women, Truth Labs/Goblintown etc) to speak, create illustrations, original character designs, AI generated art, digital wearables and more. Working on several personal projects including ‘The Unbearable Follies of Feeling’ – a daily GIF project focussed on everyday phrases, memes and relatable sentiments with over 15 million views on GIPHY. ‘The Foofees’ which is my creative world building IP project full of original whimsical characters and my flagship self-titled collection ‘Aoife’ which is home to important personal illustration work on themes of perception, identity & mythology. My work has been widely exhibited, shown in New York, LA, Miami, London, Paris, Milan, Rotterdam, Tokyo and beyond.

Owned, refined and oversaw the visual design process across the agency. Became a trusted contributor to management decisions and internal operations. Supported across hiring, onboarding and talent development. Pivotal in brand focussed pitches and led the evolution of the agency brand and brand strategy across sales, marketing and retention. Built an internal culture around creativity and design thinking. Initiated and ran weekly internal session sharing skills and external design culture to inspire and educate the design team. Became a senior mentor as part of the internal mentorship programme and supported and developed an entry level UI designer throughout their internal advancement while supporting a wider team of UX designers & researchers. Served as an ambassador for the agency – hosted regular local creative live events (agency sponsored), spoke at other local design events, tutored & mentored students as part of an external visual design course and third level career modules/fairs, took part in local and nationwide mentorship initiatives focussed on design.

Owned the visual design process across key projects as a high level individual contributor and leader. Ran and facilitated client workshops across business needs & strategy, personas and user flows while owning visual design/brand research and concepts crafted with advanced UI design production skills. Collaborated with researchers, designers, content strategists and developers on user research (interviews, A/B testing etc) to gather and quantify user needs. Excelled at solving user/business needs identified during research phases with human focussed, well structured and creative solutions. Specialised in optimising brand assets for digital spaces with a focus on web, mobile, app, social media and digital product settings. Created and owned several design systems on the client side with a focus on improving, growing and maintaining existing systems. Worked in-house with clients in government, tech, finance and telecoms (e.g. Salesforce, BNP Paribas, eir). Achievements: 2x Webby Award Winner - ‘Means&Matters’ by Bank of the West / Webby & Peoples Choice Winner in Financial Services/Banking, 2021

Owned the creative visual direction of all digital UX/UI projects within the advertising agency. Worked directly alongside the digital department head while collaborating with developers and mentoring fellow UX/UI designers. Reviewed, refined and implemented improved design team workflows for process optimisation. Collaborated with the wider ad creative, social strategy and marketing teams as well as the managing director on both agency level pitch decks and marketing assets as well as internal client reports to help win project pitches and ensure all active projects met and surpassed their goals.

Led digital design on several key projects. Ran and contributed to UX & UI workshops. Collaborated with other team members to produce UX & UI deliverables such as personas, empathy maps, user flows, sitemaps, wireframes, concept mock-ups, responsive layouts & prototypes. Worked closely with clients throughout the process. Mentored junior designers/interns and engaged in regular project and process reviews.

Owned creative direction and production of all web design projects. Involved in all aspects of the process from initial client meeting and brief creation through to UX research, planning, sitemapping and wireframing, all stages of UI and visual design as well as project management, testing and final review. Experience includes logo design, email campaign design & preparing images and video for use on the web.