apeejay

Lead all partnerships and marketing. Scaled the business from $0 to $1M ARR in 7 months. Scaled social media to $75k users across X and Telegram. Chief Business Officer o Lead all revenues and partnerships, including outreach to Web3 (dApps, Chains) and Web2 (Advertisers, Brands) clients globally o Achieved ARR of $750k in 6 months of function set-up; Closed 50+ deals across Web3 and Web2 clients o Lead all marketing and growth, including social media, community and user acquisition o Represent the company in all key conferences globally Chief of Staff to the Founders o Lead IR, fundraises, including investor outreach, discussions, MIS & deck prep, paperwork, etc. o Lead high-priority strategic initiatives and quarterly business planning o Member of the core strategy team along with other CXOs and founders; provide strategic inputs

Investor Relations and Fundraise o Led IR with existing and potential investors, including outreach, deck & MIS prep and due-diligence support; Integral part of the team that closed ~$200M from strategic investors Divestments o Led the sale of MX TakaTak, the short video platform developed by MX Player, to Sharechat for a record amount of $700M – largest deal in the Indian short video space o Led the eventual sale of MX Player as a whole to Amazon for a deal value between $50M - $100M o Led negotiations and provided due diligence support across both deals Corporate Strategy and Business Planning o Developed AOP by working closely with all business & function heads; Distilled the AOP into OKRs o Led research & planning, generating insights across content, product, monetization opportunities across subscription (SVOD), gaming, short video and live streaming businesses

• Member of the CMT (Communications, Media and Tech.) practice; Promoted from Analyst to Consultant to Engagement Manager in 5 years Select Projects o Digital & content strategy for a broadcaster - Developed user acquisition, engagement, monetization, and retention strategies for an OTT platform o Virtual Reality for an OTT player - Led deployment of an immersive cricket experience through VR o Market assessment and GTM strategy - Developed a detailed GTM strategy & business plan for a cloud player wanting to enter the Indian market o Digital transformation of Ministry of Media (Middle East) - Benchmarked 15+ media organizations across NA, EMEA and APAC, to identify key innovation opportunities o Target operating model design - Led process diagnostic & defined 300+ process improvement activities to transform client to best-in-class o RPA & AI automation - Led RPA & AI discovery, design and deployment across multiple clients