areebalatif

understanding client briefs, conduct market research, analyze competitors, and identify target audience insights. develop strategic plans that will guide the creative direction of campaigns and projects. generating innovative and engaging concepts infusing strategic thinking into the creative process, ensuring that the ideas align with the overall objectives. lead the development of integrated marketing campaigns that span multiple channels, such as print, digital, social media, video, experiential, etc. collaborate with designers, copywriters, and other creatives to refine concepts and bring them to life. develop brand positioning strategies that strengthen the client's brand identity and differentiation in the market. align creative work with the brand's overall vision and mission.

assist in the development of pr strategies for the agency and its clients. conduct research to identify relevant media opportunities, target audiences, and key messaging to achieve pr objectives. build and maintain relationships with journalists, editors, bloggers, influencers, and other media representatives. ensure that all content is engaging, accurate, and aligns with the brand's tone and voice for the specific pr leg. plan and execute press events, product launches, and media briefings. coordinate logistics, manage media attendance, and ensure successful media exposure for the agency and clients. collaborate with the social media team to integrate pr efforts with digital platforms. getting influencers and celebrities on board for different campaigns and executing the relevant deliverables to achieve the objective of the plan. prepare reports to evaluate the effectiveness of pr campaigns and provide insights for improvement. scheduling shoots and overlooking production projects for clients.

support the marketing team in daily administrative tasks. monitor all social media platforms. research & evaluate competitor marketing and digital content.

supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms for our clients. screening resumes and application forms, schedule and confirm interviews with candidates and update the internal databases.