arellatrustman

Serve as the primary content creator for all social platforms, producing and publishing a minimum of 15 brand-aligned posts daily. Write long-form content including blog posts, articles, and newsletters that reflect the brand’s voice and support SEO. Own the content calendar—planning, scheduling, and tracking content performance to ensure consistent output and alignment with marketing goals. Monitor platform insights, community feedback, and emerging cultural trends to inform content strategies and optimize reach.

Craft compelling copy for MINTCHIP's personal blog, Medium, Instagram, and Twitter platforms. Contribute weekly content, including one long-form article (750-1,000 words), three Instagram posts, and five tweets. Develop content scripts and outlines for educational platform videos. Designed a Web2-Web3 onboarding program to facilitate user transition.

Plan and execute engaging community events on a weekly/monthly basis, both virtual and in-person. Identify and establish partnerships with NFT communities and Web2 brands. Manage all copywriting needs for the Medium blog, newsletter, platform website, Instagram, and Twitter. Provide support for event planning and coordination of in-real-life activations.

Strategize and execute community music-based events on a weekly/monthly basis, spanning virtual and in-person formats. Interface with venture capitalists to secure project funding, preparing a persuasive funding deck. Devise and implement community growth strategies, including collaborations with other projects and educational sessions. Lead Twitter spaces with guest speakers, foster partnerships with music-based projects. Project manage the membership NFT development from frontend to backend.

Responsible for managing all systems of care services for clients, including Department of Mental Health (DMH), Child Abuse Treatment, Children's Mental Health Initiative, Domestic Violence/Sexual Assault program, and Prevention and Aftercare programs. Collaborate with mental health clinical providers and treatment teams in developing unique care and crisis plans to address social, economic, academic, familial, cultural, medical, and other issues that impact the clients' functioning and well-being. Interface with community agents (e.g. schools, Department of Child and Family Services, Probation Department., etc.) on behalf of clients. Attend heavy in-home field-based care coordinator services for clients with a range of psychological, emotional and behavioral problems. Provide direct services such as parenting classes, social skills development, money management, or other needed services.

Assist in the organization of art exhibits for 150+ graffiti and street artists, handling art sales and leading gallery tours. Achieved the exhibit's second-highest sales total exceeding $200,000.

Manage all marketing and promotional tasks for a neuroscience and psychology-based mobile application. Organize and lead informative events, while executing advertising campaigns across diverse platforms.

Coordinate and execute multiple monthly music events, overseeing artist contracts, travel arrangements, and logistics. Negotiate partnerships with local venues and manage promotional 'street teams.' Spearhead online marketing campaigns to boost event visibility and engagement.

Provide comprehensive event planning and staffing assistance for private events throughout NYC. Collaborate with clients and organizations to curate successful events.