armin

Lead Product Designer, 7+ years across SaaS, fintech, travel, and network security. I take complex products from research to shipped UI — and increasingly to shipped front-end.

What I've shipped:
— Payment UX redesign across a platform: 263% lift in mobile conversion
— Admin analytics system built on game structure: 60% increase in sales per seller
— Diagnosed a sales bottleneck as internal tooling, not the customer-facing product; rebuilt the inventory system for a 75% faster sale process
— Took a CRO platform from idea to Phase 1 beta: research, scope, full UX/UI, and led the team through delivery

My focus is gamification as a product mechanism, not decoration — using game structure to change behaviour inside serious business tools. That translates directly to token incentives, staking flows, and onboarding in web3.

Background in civil engineering, then motion design, then product. I build systems and I ship them.

Looking for: remote senior or lead product design roles.

Portfolio: rmicheri.com