arrene

Lead major design campaigns for seasonal promotions (Christmas, Halloween, Valentine's, etc.), ensuring strong brand presence. Collaborated closely with CEO, founders, product, and engineering teams in a fast-paced startup environment to align design with business goals. Designed conversion-focused onboarding flows, rewards systems, and in-game experiences to improve engagement and retention. Ensured seamless design-to-development handoff through front-end knowledge and implementation support. Produced motion and promotional video assets to support engagement-driven campaigns. Contributed to feature launches and roadmap discussions, supporting UX optimization initiatives.

Led a team of designers, overseeing UI/UX design projects for Asia’s casino market, particularly in South Korea Market. Led UX design projects for multiple iGaming SaaS platforms across Asia and Europe markets. Conducted usability improvements, interface redesigns, and feature optimization based on research and stakeholder input. Spearheaded branding and maintaining consistency across platforms.

Led UI/UX initiatives for digital marketing website and platform improvements. Designed promotional and campaign concepts aligned with product goals. Worked closely with marketing and product teams to support growth initiatives. Maintained brand consistency across web, social, and email channels.