arsen3web

As Marketing Lead, I was fully responsible for the project’s marketing direction - from strategy to execution and team coordination. I developed and executed go-to-market strategies, including the successful launch of the Genome Genesis NFT collection and preparation for the TGE. I led a 20-person team, including copywriters, marketing assistants, and managers. I organized over 1,000 tournaments, AMA sessions, and conferences on the platform, driving user growth and retention across key community platforms. I actively engaged with investors on growth and performance metrics, and built partnerships with leading Web3 projects (Galxe, Kaito, Axie Infinity, Wallchain) and top industry influencers.

In this role, I gathered and structured business requirements, conducted competitor analysis, and participated in user testing. I led the UI/UX design direction of the platform, overseeing the implementation of interface solutions. I created content for pitch decks and the platform, collaborated with stakeholders, and launched community campaigns to boost user engagement. I also managed task distribution in Jira and analyzed user behavior and key business metrics using Google Analytics. Additionally, I actively engaged with the community on both X and Discord.

Managed and grew Twitter, Instagram, and TikTok accounts Conducted research and analysis of Web3 projects and the whole market Wrote articles, X posts, and threads Collaborated with designers and worked in Figma for visual content creation