ascore

Led multilingual campaign strategy for Spanish and Portuguese markets, ensuring full compliance and creative excellence. Reviewed and corrected overlays, copy, and design briefs to meet glossary and regulatory standards. Streamlined workflow processes to reduce rework and improve team efficiency. Fostered interfaith dialogue through brand messaging, aligning with EMCD’s values of unity and respect.

Conducted market research using BuzzSumo, Yelp, and SimilarWeb to identify trends and strategic opportunities. Defined brand tone and core values, establishing foundational identity for a new crypto venture. Implemented SEO strategies to boost organic traffic and visibility. Managed Telegram and Discord channels, driving community engagement and follower growth.

Designed and executed full-cycle marketing plans for NFT launches, achieving key sales milestones. Built and moderated active communities on Telegram and Discord, hiring and managing 6 moderators. Created visual content using Canva and Figma for Instagram and YouTube. Analyzed sentiment and implemented risk mitigation strategies to protect brand reputation.

Managed social media across Facebook, Twitter, Instagram, and YouTube. Executed SEO, SEM, and PPC strategies to increase traffic and conversions. Collaborated with product teams to align marketing with user needs. Conducted competitor analysis to inform campaign direction.

Acted as community ambassador, supporting user education and engagement initiatives.

Led B2B and B2C marketing strategy for industrial security services. Managed KPIs and OKRs to track campaign performance. Directed a team of 4 marketers and coordinated with external agencies. Executed email campaigns via Mailchimp and analyzed ROI using Google Analytics, HubSpot, and Salesforce.