ashar

Lead a team of 8 to deliver 3 high impact projects across the blockchain marketing funnel and partnerships, utilizing a budget of USD 80,000 to deliver focus KPI of the product stage. Curated channel mix for full funnel marketing across 8 different channels including Google, Social Media, Crypto Ads Network (Coinzilla, Cointraffic, Dextools) and the Media Outlets (CoinTelegraph, CoinDesk, BeinCrypto) with budget optimizations depending on focus KPI. Initiated a CRO (Conversion Rate Optimization) project for the business website which curated and optimized the SEO framework, content strategy, social strategy and CLM for a niche audience. Followed through 4 media plans to deliver high-impact campaigns garnering 5 million+ impressions across 6 different platforms with a budget of USD 30,000. Integrated 12 tracking sources into 3 dashboards, optimizing KPI tracking for off-chain and on-chain data, enabling performance monitoring for marketing campaigns to support the decision making. Setup and curated a community of over 3,000 investors (Angel and Whales) to aid investment flow into the company of USD 1.2 Million. Set up the campaign tracking and attribution frameworks on Google Analytics and translated across to dashboards on Data Studio to aid critical decision-making across the hierarchy.

Providing consultancy to the Blockchain and Web3 team for marketing and project management for their respective clientele. Executing marketing strategy and project consultancy for NFT, NFTFi and metaverse projects. Trained a Web3 marketing team for the company, providing knowledge of the Web3 space and marketing practices of the industry, focused on marketing through several channels such as Social Media, Community Management, Content marketing, PR and Media planning and Digital Marketing channels.

Built a Web3 services vertical for the agency. Offering services in 360 degree marketing and smart contract development for the Clientele. Trained the marketing team of the agency for the Web3 realm, offering multiple growth opportunities for the agency. Acquired a clientele of 3 retainer based and 2 project based clients for the Web3 marketing vertical of of the agency

Undertook the market research and technical analysis for the launch of the Polkadot DeFi wallet and an Ethereum liquidity protocol. Improved the TVL(Total Value Locked) from $1.2 million to $2.7 million, exceeding the expected retained growth by 70%. Delivered 180% growth on expected KPIs for MVP 1.0 of the wallet, by optimizing on organic conversions and utilizing lower budgets and delivering a stronger community for the project. Curated a framework of wallet tracking (on-chain + off-chain) to dig deep into competitors' insights, achieving an increase in acquisition and retention KPIs of 9% and 3%, respectively.

Worked as assistant to Digital Marketing Manager. Gained experience in market research and strategic digital marketing approach.

Delivered 360-degree marketing campaigns for US clients including channels from Website, SMS, Social Media, TVC and lead generation being a part of the team of 5 experienced marketers. Increased the overall leads by more than 230% for COVID-19 study of Pfizer and 28 other studies. Promoted from an executive position to a Brand Strategist position in 1 year. Worked on 6 different brands and launched funneled campaigns and branding projects, with an integrated SEO strategy that delivered 40% higher organic impressions than the 6-month target.