ashraffm
Global Head Of Institutional Liquidity | Revenue & Growth Leader
Global institutional liquidity architect with 15+ years of experience bridging TradFi and Digital Assets. Currently scaling multi-asset infrastructure across EMEA, APAC, and the Americas while navigating VARA, ADGM, and DFSA frameworks to deliver high-yield brokerage solutions. I specialize in the architectural design and commercial scaling of institutional liquidity. My career is defined by navigating the complexities of the global regulatory landscape to build high-performance brokerage infrastructures from the ground up.
Experience: 11 years
Yearly salary: $144,000
Hourly rate: $0
Nationality: 🇦🇪 United Arab Emirates
Residency: 🇦🇪 United Arab Emirates
Experience
Institutional Sales Manager – MENA | Strategic Solutions Specialist
Ark Capital (Subsidiary of Match Liquidity Group) 2019 - 2021
Accelerated regional growth for Ark Capital’s liquidity and SaaS portfolio. I focused on bridging the gap between sophisticated institutional needs and technical solution delivery for Hedge Funds and Family Offices.
Head of Institutional Sales & Business Development
Match Liquidity DMCC 2014 - 2018
Pioneered the transition from traditional FX liquidity to early-stage hybrid TradFi/DeFi solutions. I managed the full sales lifecycle and led a high-performing team to capture market share in the rapidly evolving MENA and Asia regions.
Senior Relationship Manager | Institutional & HNWI Strategy
Admiral Markets 2011 - 2013
Developed and executed high-touch acquisition and retention strategies for a global leader in FX and CFD trading. I focused on educating the market and building long-term trust with sophisticated investors.
Skills
api
business-development
compliance
crypto
fintech
sales
english
arabic