asradkang
Southeast Asia Market Activation
Visionary entrepreneur and Web3 specialist with 8+ years of experience in branding and marketing — including 3 years in Web3 and 5 years in Web2 — with a strong focus on the Southeast Asian market.
Proven track record of helping innovative blockchain startups enhance brand visibility, drive user engagement, and accelerate business growth across Southeast Asia
Experience: 8 years
Yearly salary: $66,000
Hourly rate: $25
Nationality: 🇮🇩 Indonesia
Residency: 🇸🇬 Singapore
Experience
Country Manager
Hungri Games UK 2023 - 2025
As Country Manager for Indonesia at Hungri Games, I successfully led the company's market entry and expansion efforts in one of Southeast Asia’s most dynamic gaming markets. My role focused on building strategic partnerships, driving community growth, and localizing Web3 gaming experiences for Indonesian audiences. Key Contributions: - Achieved a 25-30% reduction in the global operational costs by relocating all non-technical operations to Indonesia, optimizing efficiency and resource allocation. - Led Hungri Games’ market entry and business development initiatives in Indonesia, one of Southeast Asia’s largest and fastest-growing gaming markets. - Developed and executed go-to-market strategies to establish brand presence and drive adoption of Web3 gaming experiences. - Built and nurtured strategic partnerships with local gaming communities, blockchain projects, influencers, and key industry stakeholders. - Spearheaded localized marketing campaigns and community engagement programs, contributing to significant growth in user acquisition and brand visibility. - Acted as a liaison between global headquarters and Indonesian partners, ensuring strategic alignment and effective execution of business objectives. - Oversaw operational management, partnership negotiations, and ecosystem development to accelerate Hungri Games' expansion in the region. Link: https://www.hungrigames.com/
Community Manager
Hungri Games UK 2022 - 2023
As Community Manager at Metahorse Unity, I was responsible for building, managing, and engaging a vibrant global community around the Metahorse Unity ecosystem. My role focused on fostering strong relationships with players, NFT holders, and key stakeholders, while driving community growth and engagement across multiple channels. Key Contribution: - Successfully grew the community from 5,000 to over 20,000 members across platforms within just 3 months, significantly boosting engagement and brand visibility. - Developed and implemented community engagement strategies to increase user participation and retention. - Managed and expanded online communities across Discord, Telegram, Twitter, and other social media channels. - Acted as the primary liaison between the community and internal teams, providing valuable user feedback to inform product development and marketing efforts. - Organized online events, AMAs, giveaways, and community-driven campaigns to strengthen brand loyalty and community involvement. - Collaborated with marketing and partnership teams to amplify outreach efforts and foster an inclusive and positive community culture. Link: https://www.metahorseunity.io/
Founder
101Kreative (Branding & Marketing Agency) 2016 - 2023
As CEO of 101 Kreativ — a Branding & Marketing Agency — I led the overall business strategy, creative direction, and operational management of the company. I was responsible for driving growth, building strategic partnerships, and delivering innovative branding and marketing solutions for a diverse portfolio of clients across various industries. Key Contribution: - Successfully expanded the agency’s client base across Indonesia & Global, collaborating with startups, SMEs, and larger enterprises to enhance their brand presence. - Led localized marketing campaigns and branding strategies that addressed the unique needs and cultural nuances of the Indonesian market. - Created the triangle “Brand-Canvasing Concept,” a strategic framework designed to simplify and accelerate clients’ business scaling efforts. - Built strong partnerships with Indonesian media, influencers, technology platforms, and ecosystem stakeholders to amplify client impact. - Drove operational efficiency and strategic growth, achieving consistent revenue increases and scaling service offerings tailored for Indonesian clients. - Oversaw end-to-end project delivery, client relationship management, and financial planning to maintain high standards of quality and client satisfaction in Indonesia.
Skills
business-development
communications
community-manager
growth-marketing
partnership
social-media
strategy
marketing
english
indonesian