aurora

Founded & led IRL Collective, a music-focused venture that encompasses artist branding & adoption, top-funnel strategies, and fan-base nurturing, to cater to artists looking to leverage Web3 technologies in their music career. Collaborated with high-profile musicians & record labels, leveraging digital assets using NFTs built on the Arbitrum network. Authored research publications with technical analysis on music industry tools in Web3 and AI, trends & adoption strategies for artists. Engineered a proof of concept using Python, React and Solidity for emerging venture TRX with a notable AI engine & blockchain licensing model that enables innovative revenue streams.

Formulated enterprise-tailored blockchain strategies for government-affiliated companies to oversee technology-enabled transformations leading to a 40% increase in transaction efficiency and a 25% reduction in operational costs. Designed REST APIs and coded automation tools using Java and React JS, improving system efficiency and reducing manual processes by over 90% for multiple tech-led transformations. Facilitated Scrum meetings with adherence to Agile principles, resulting in efficient sprints & backlog management.