15 years experience in media agency. Specialist in partnerships/sponsorships, brand marketing, negotiations, revenue growth, P&L/KPI accountability. Worked with clients in public sector, retail, FMCG, oil and gas, pharmaceuticals, tourism, education, finance industries. Experience working in Australia and Singapore, in both local and APAC roles. Experience working with cross-functional teams.
Passion and interest in crypto/blockchain therefore looking for brand marketing, partnerships/sponsorships, business development roles in the industry. Self-learned crypto/blockchain/web3 by reading whitepapers, speaking to people in the industry, keeping up to date with industry news, attending events i.e. Token2049 Dubai 2024.
Experience: 11 years
Yearly salary: $200,000
Hourly rate: $500
Nationality: 🇲🇾 Malaysia
Residency: 🇸🇬 Singapore
Experience
Executive Director, Operations and Trading, Gov@Publicis
Starcom Worldwide, Singapore 2021 - 2024
Ensure best practice and processes on media operations including end to end billing process, data management, compliance, and reporting for the Whole-of-Government Singapore business. Manage data inputs for clients' media campaigns and reports in a centralized system. Streamline processes and constantly seek solutions to improve work efficiencies. Negotiate annual media master contracts for clients to improve media investment efficiencies and maximize value extraction, monitor contract commitments, identify revenue opportunities through negotiations, media investment, and innovative solutions offered within the agency group, manage media vendor partnerships, constantly monitor and ensure delivery of KPIs on savings and media pricing targets, manage a team of nine members.
Associate Director, Investment APAC
MediaCom, Singapore 2018 - 2019
Responsible for driving investment revenue for clients. Ensured KPI delivery resulting in 6% incremental bonus payout vs FY17, involvement in pitches on investment and pricing, managing media audits for clients, managing relationships with media vendor, ensuring APAC region is upskilled in media software tools.
Communications Advisor
Match and Wood, Melbourne 2018 - 2018
Negotiating/improving deals for clients, point person on POV on trends and media landscape to inform media recommendations for clients, responsible for the implementation and execution across client campaigns.
Associate Partnerships Director
Initiative Media, Melbourne 2014 - 2017
Identifying revenue streams from different investment strategies for clients, implementing best practice, process, and standards to ensure production of best quality work across the agency, point person on POV on trends and media landscape, involvement in pitches, leading the implementation and investment product, training and mentoring, media tools champion, managing and negotiation of annual contracts and sponsorships, delivering a 0% or deflation on pricing each year, management of relationships with media vendors, client management.
Associate Communications Manager
Universal McCann, Singapore 2013 - 2014
Planning strategic media/marketing campaigns for clients, planning on local and regional markets, client service and managing clients as well as media vendor relationships, negotiating and managing annual media contracts with media for clients.
Media Planner Buyer
Initiative Media, Melbourne 2009 - 2013
Planning strategic media/marketing campaigns, client service and managing clients as well as media relationships, negotiating annual contracts with media on behalf of clients, leading, training, and managing a team of three.
Skills
brand-marketing
business-development
dataops
growth
marketing-communication
operations
marketing
