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Promoted to Adviser, taking on greater ownership of campaign strategy, content production, and external stakeholder engagement across the FMA's public communications function. This role sat at the center of the organization's 400%+ social media growth story across LinkedIn, Instagram, and Facebook. - Drove multi-platform social media strategy and campaign execution as the primary digital communications specialist, contributing directly to 400%+ audience growth across LinkedIn, Instagram, and Facebook using Meta Business Suite for publishing, scheduling, and paid campaign management - Drove multi-platform social media strategy contributing directly to 400%+ audience growth using Meta Business Suite for publishing, scheduling, and paid campaign management - Managed paid social and organic performance tracking through Meta Ads Manager and Google Analytics, translating data into strategic recommendations adopted by the wider team - Led end-to-end content production across photography, videography, short-form video, graphic design, and motion assets using Adobe Creative Suite, Canva, and CapCut - Launched the organization's first podcast, managing in-house production from recording through editing and distribution - Planned and delivered major public campaigns including The Great FMA Debate (2020, 2021) and Her Money Matters (2023), with livestreamed events picked up by national media - Managed content calendars, social listening, and hashtag analytics to continuously refine content strategy across platforms - Supported internal communications through promotional banners, staff articles, and digital assets for corporate events - Translated complex regulatory topics into clear, engaging public-facing content across social and digital channels - Managed a marketing budget of up to NZD $50,000, allocating spend across paid social, digital advertising, and event activations Concurrent Secondment in Regulatory Services - June 2024 - June 2025 - Managed frontline compliance operations including complex CRM workflows, inbound enquiries from regulated entities and the public, and cross-department case coordination in a high-accountability environment - Handled end-to-end triage of Protected Disclosures and high-risk entity reports, ensuring strict adherence to the Protected Disclosures Act 2022 through accurate logging, initial assessment, and routing to specialized investigative teams - Supported regulatory reporting processes including coordination related to IOSCO reporting obligations Monitored emerging online financial scams and misconduct trends, delivering company-wide internal awareness sessions on detection, evidence capture, and reporting protocols - Contributed to a CRM system enhancement working group, conducting user testing, documenting feedback, and recommending workflow improvements adopted organization-wide - Recognized multiple times with internal team awards for process improvement, proactive risk reporting, and cross-team regulatory contributions

My first experience owning a brand's social presence end-to-end. No team, no handover, no playbook. Just a brief to make the venue look good and the judgement to figure out how. - Shot and edited all content in-house including food styling, event photography, videography, and post-production for multi-platform social publishing - Covered live events featuring internationally touring artists, producing real-time content that captured the energy of the venue and drove in-the-moment audience engagement - Managed visual brand consistency across all digital touchpoints, building and maintaining asset libraries independently - Handled community engagement, content scheduling, and day-to-day platform management as a standalone operator Small venue, full ownership. It's where I learned that strong content comes from understanding your audience first and everything else second.