ayeshaaali

Led marketing strategy, driving brand growth and investor onboarding resulting in swift acquisition of startup by Jazz Telecommunication Pakistan. Pioneered 'Safe Hubs' concept for C2C transactions, the first implementation in Pakistan. Designed complete brand visual language and produced marketing collateral and animations including UX flows and UI screens for mobile application, improving user experience. Managed marketing budget and coordinated with development team for product launch.

Promoted from Graphic Designer to Team Lead within 8 months; expanded team from 3 to 8 members while maintaining 100% project deadlines. Oversaw creative vision, project management & client deliverables while managing client billing, communications, and marketing material (animations, ads). Produced marketing collateral and UI/UX for a variety of sectors and services.

Designed low/high-fidelity Figma wireframes and clickable prototypes for web & mobile. Created production-ready layouts for developer hand-off. Assisted in usability testing and synthesized findings into UI improvements.

Directed visual storytelling for 500K+ users, boosting social media engagement by 30%. Built animations, illustrations, and campaigns, ensuring brand consistency. Aligned all digital/print collateral with evolving brand vision and market trends.

Led creative direction and content management for DFID eLearn Punjab, overseeing content design, visual storytelling, and cross-functional collaboration with stakeholders. Oversaw a team of 11 designers, streamlining workflows and improving project delivery times by 35% through agile methodologies. Mentored educators on curriculum implementation, resulting in 15% improvement in classroom adoption rates during first year of implementation.

Authored nationwide curriculum for Science and PSED, impacting 200+ schools across Pakistan. Trained teachers on modern educational strategies through workshops and visual training materials. Curated curriculum-aligned workbooks and storybooks that improved learner interaction by 60%.

Developed the Science/Math/Visual Arts curricula for Early Years Education, adopted by 200+ schools nationwide. Built teacher training programs and implementation guides that reduced onboarding time by 30%. Illustrated and designed interactive workbooks and storybooks, increasing student engagement by 40%.