bariors

Web3 Product Manager

My achievements:
- Built TON Wrapped 2024, attracting 700,000 users, with over 50% converting to an NFT badge claim (300k DAU)
- Built the ToON Nation Telegram application from scratch, achieving 150k DAU and 700k MAU in the first month.
- Created a successful NFT collection with over 10,000 holders.
- Developed a profitable unit economy for web3 product.
- Increased 7-day retention from 45% to 56% and activation rate from 67% to 74% through A/B testing.

More about me:
I am a product manager with 6+ years of experience and a strong tech background and diverse experience in Web3, FinTech, and MedTech sectors. My expertise lies in data-driven approaches, applying the JTBD framework, and driving customer development. My experience includes optimizing unit economics, improving retention, and achieving sustainable growth through experimentation and iteration.


In my spare time, I like to programming - Python\Tensorflow, SQL, Clickhouse, quant trading.


Experience: 6 years

Yearly salary: $90,000

Hourly rate: $50

Nationality: 🌏 Remote

Residency: 🇷🇸 Serbia


Experience

Head of Product
ToON.ORG
2023 - 2025
- Led the product team, ensuring successful delivery of product goals. - Built and tested profitable unit economics, systematically working on key metrics. - Collaborated with the marketing team to identify various user acquisition channels, develop marketing plans, and set KPIs. - Managed the customer development process to ensure user feedback was integrated into product iterations. - Hired and onboarded new employees, fostering a culture of collaboration and innovation. - Established and managed the process of maintaining the product Wiki for internal and external stakeholders. Achievements: - Built TON Wrapped 2024, attracting 700,000 users, with 350,000 claiming NFTs. - Built ToON Nation from the ground up, developing the concept, creating user stories and Customer Journey Maps (CJMs), and working closely with designers and developers. - Launched the ToON Nation Telegram application, achieving 200,000 Daily Active Users (DAU) and 700,000 total users within the first month with $0 marketing investment. - Created a successful NFT collection for early adopters, with over 10,000 holders. - Developed and tested a profitable unit economy for a direct funnel, achieving an Average Margin per User (AMPU) of $1.70 and a Cost per User (CPU) of $1. - Established A/B and ABB testing processes, leading to significant improvements in key metrics: - Increased 7-day retention rate from 45% to 56% - Increased user activation rate from 67% to 74%
Head of Innovation Products
Gazprombank
2021 - 2022
- Leading an idea management platform and driving the full product lifecycle, from development to release and scalability. - Conducting analysis of the bank's business units' needs and scouting for appropriate solutions. - Developing and implementing a fast-track process for pilot projects as part of the startup collaboration strategy. - Handling startup scouting and pipeline development. - Identifying promising technologies and products for integration into the bank's retail business and conducting testing. Achievements: - Conducted 90 interviews with various business units to gather insights and align strategies. - Successfully launched 30 pilot projects, driving innovation and experimentation. - Implemented a next best offer system that increased sales conversions by 24%, enhancing revenue generation. - Introduced an information system for management of the startup pipeline, streamlining collaboration and ensuring efficient workflow.
Innovation Product manager
Moscow Transport Innovations
2020 - 2021
- Designing and implementing processes for the integration of innovative solutions within the organization. - Identifying and formulating the specific needs of various business units. - Selecting innovative solutions that align with the identified business unit requirements. - Creating comprehensive plans for the preparation and implementation of new projects, including setting clear milestones. - Organizing and facilitating hackathons to foster innovation and collaboration. Identifying promising technologies/products for potential integration and conducting thorough testing of these solutions.
Innovation Analyst
Zelenograd Nanotechnology Center
2020 - 2020
Founder and CPO
Dose.io
2019 - 2020
- Leading the development of the product vision, strategy, and monetization strategies. - Managing product economics, including handling profit and loss (PnL) and unit economics. - Conducting customer interviews and driving customer development initiatives. - Developing and implementing pilot launches to validate product-market fit. - Formulating the product backlog and overseeing the management of the development team. - Organizing meetings with investors and advisors to secure funding and obtain strategic guidance. - Managing financial and economic activities, including cap table management. Achievements: - Formed and led a team of six talented individuals, ensuring effective collaboration and execution. - Successfully raised a seed round of funding, securing crucial financial support for the company's growth. - Conducted over 200 interviews with customers, gaining valuable insights for product refinement and market fit. - Conducted more than 15 interviews with businesses to explore potential partnerships and collaborations. - Assembled an advisory board consisting of industry experts, leveraging their knowledge and guidance. - Developed a product aimed at improving compliance with drug therapy, undergoing testing through friends and family release and pilot projects. - Implemented both the hardware and cross-platform software components as part of the product development process.
C/C++ Developer
National Research University of Electronic Technology
2016 - 2017
- Programming Atmega microcontrollers, utilizing embedded systems development techniques to create efficient and reliable software solutions. - Web development using Django, Django REST Framework (DRF), and NoSQL databases, focusing on building robust API services. - Conducting testing and optimization activities to ensure high-quality and performant software deliverables. - Setting up and configuring Linux environments to create suitable development and deployment environments.

Skills

analyst
python
research
web3
product-manager
english
russian