basvanderwals

Led fundraising efforts, securing key investor interest and building strategic financial partnerships. Engaged with venture capital firms, angel investors, and institutional backers to drive funding rounds. Built and nurtured relationships with potential clients, partners, and industry leaders to fuel company growth. Identified and pursued revenue-generating opportunities, expanding market presence and brand awareness. Collaborated with product, sales, and marketing teams to align go-to-market strategies with investor and business development objectives.

Led the execution of strategic initiatives to achieve new business for an 8 figure portfolio of mobile apps and websites. Maintained and directed the daily operations of the business, including coordinating with human resources, legal, sales, marketing, accounting and IT for a portfolio of 3 digital brands in the United States and Canada. Helped support other senior executives, including to advise on promotions, with revenue over $4M in FY2023. Extracted mission-critical business insights and connections by visiting global trade shows.

Detected multiple untapped advertising opportunities and founded Lemonova ad agency, managing all business aspects, from business development, through sales, contract negotiation, vendor management and service delivery in 8-year business runtime. Capitalized on B2B lead generation opportunities by delivering previously unearthed, premium leads to 125+ worldwide clients, minimizing audience-targeting costs and increasing client revenues alongside Lemonova’s. Cross-applied lead generation methodologies onto Lemonova’s internal operations, leveraging marketing expertise to surge Lemonova Mobile sales to revenue peaks of $1.5M in FY2019.

As an Account Executive, I successfully managed and grew key accounts, ensuring optimal performance and client satisfaction. Reported directly to the CTO of China’s largest Ad Network, offering frontline perspectives and solutions which paved the path for future actionable strategies. Leveraged an existing network of 275+ key relationships to develop and solidify partnerships with overseas partners, including ad networks, mediation partners, and DSP platforms, successfully expanding administration into 3 other markets across 12 months. Facilitated the potential for increased market visibility and target audience engagement, adeptly assisting Madhouse India’s customization and localization initiatives which eventually yielded a further increase in revenue by $2M in FY2013.

Foresaw potential for further revenue generation, detecting relevant targeted leads that optimally monetized for 75+ advertisers. Concurrently, promoted their products in 5 key channels, and disseminated to targeted audiences, securing highest eCPM and fill rates for advertisers across tenure. Dedicated to corporate success and professional development, took initiative to spearhead market research initiatives and opportunities for growth, continually enforcing success measures which significantly aided establishment of Inneractive. Pinpointed 30+ potential strategic relationships, alliances, and partnerships with publishers, and crafted compelling proposals, enabling advertisers to promote their apps which established the bedrock for long term revenue growth in 2011.