beardontheblock

Leading the product lifecycle for T-REX, a curated Decentralised Exchange (DEX) for RWAs, from ideation and market research to development, with a focus on delivering a seamless user experience. Defining and managing product roadmaps, translating market needs and feedback into actionable feature sets and development plans. Spearheading requirements gathering and storyboarding for new features, collaborating closely with engineering and design teams to ensure clear understanding and effective execution. Driving user research and data-driven decision-making processes to optimize for user engagement and retention, incorporating feedback into iterative product improvements. Defining and executing product strategy, emphasizing user adoption, feature expansion, and seamless UX. Leading engineering and design teams to deliver intuitive and secure financial products, ensuring alignment with product specifications and timelines. Managing day-to-day staff operations, ensuring the smooth execution of strategic vision. Secured legal counsel and established corporate structures to support compliance. Integrating community feedback loops into the product development process, ensuring alignment with user needs and expectations.

Implemented product-led growth strategies for an online community platform, optimizing user engagement via email campaigns, push notifications, and social channels to drive retention. Gathered user feedback and translated it into actionable insights for product improvement.

Developed a sybil-resistant and privacy-first affiliate marketing platform, with a focus on secure user onboarding and data protection. Defined product requirements and specifications for a decentralized platform, focusing on compliance, decentralization, and transparent incentive structures to drive user adoption.

Developed and executed marketing strategies to grow the WWVentures brand, while also advising portfolio projects on their marketing.

Grew the community from under 1,000 members to over 27,000, driving engagement through various programs. Gathered and relayed community feedback to the product team to inform development decisions. Involved in overall marketing strategy and go-to-market plans, as well as product with direct community feedback loops.

Built a strong global community around our product offering. Gathered user feedback to inform product development and improve user understanding.

Provided easily accessible introductions to blockchain concepts and technologies. Gathered user needs and requirements then developed educational content and events to meet those needs.