bellaxyyt

Developed a high-end visual and content system on IG, resulting in a 70% increase in high-value consultations. Pioneered UGC campaigns (e.g., Fan Renovation Challenge) that drove 24% of total exposure, successfully building a self-sustaining community. Implemented strategic content scheduling and real-time monitoring to maintain high-quality broadcast standards across multiple platforms. Planned UGC campaigns e.g., Fan Renovation Challenge, cultivated 10 seed users and drove UGC to 24% of total exposure; curated user-generated content to boost private domain stickiness and conversion. Built IG high-end content system, optimized SEO/KOL collaboration and visual design (Canva) used Instagram Insights to refine content, driving 70% increase in high-end customer consultations.

Managed end-to-end global live streams, achieving 10x GMV growth and a 400% lift in product engagement during major campaigns. Leveraged real-time data to optimize interaction rates by 187%, demonstrating agility in fast-paced digital environments. Led cross-platform live stream operations, formulated strategies by user portrait/host style, optimized product with multiple coupon strategies to boost traffic and conversion, growing monthly sales from $100k to $200k and helping the team become EBay China's first $1M pre-loved luxury seller. Planned holiday live events e.g., Black Friday, optimized promotion strategies and product assortment; drove 10x GMV growth, 300% increase in conversion rate and scaled concurrent viewers from 1k to 4k and weekly GMV from three digits to over $10k. Conducted daily data review optimized promotion at peak hours, and launched exclusive discounts/loyalty rewards to strengthen brand stickiness, achieving dual growth in fan retention and repurchase rate.

Supported Tiffany Perfume 520 campaign, conducted market research and data analysis (Tableau) collaborated with KOLs for omni-channel marketing, driving 15.7% similar product sales growth and 28% higher target customer precision. Established ad conversion data loop, optimized strategies via Thinkcell/PowerBI; achieved better ad target.