benrhartman

Global Creative Lead on Dubai Airports, adidas, Gatorade, DHL and Vrbo. Responsible for growing brand awareness and take up. Leading and nurturing multiple teams of writers, designers, art directors. Interpreting data and analytics and turning it into brand-building campaigns that drive traffic, growth and results. Presenting these campaigns to internal stakeholders and client marketers, and steering them through to production and beyond, including optimisation and refinement based on feedback data.

Responsible for all Creative campaigning for Philips, one of the world's biggest tech companies. Growing the brand and ensuring acquisition. I nurtured and lead multiple teams of creative writers, art directors and designers. We developed social-first global campaigns for Philips products, with complex matrixes of assets across a variety of social channels, including Youtube, Instagram, Facebook. I oversaw the entire process, from strategic briefs, to conceptual brainstorming and ideation, presentations to all departments and stakeholders involved, to production and final delivery. Once the campaigns were live and airing, I oversaw the optimisation of the assets to ensure maximum impact, awareness, and aquisition.

Co-managing partner of the agency, specifically responsible for every creative campaign that left the agency for our global clients - ING bank, Heineken, adidas, Nissan and UniCredit bank. Also responsible for hiring and building the creative side of the agency, from creative directors, copywriters, art directors and designers. Mentoring and leading this creative team, but also working across every other department too, to ensure the smooth and successful running of the company. I was responsible for liaising with our brand strategists and clients to ensure the briefs were right before they went into our creative department; then for choosing the creative directions for each campaign, presenting them to the clients, and then ensuring these campaigns were produced and delivered to maximise impact, brand growth and take-up, across every one of clients.