bibabidi

Orchestrated music strategy for Peloton's diverse fitness programs, producing highly engaging playlists tailored to specific workout styles, which resulted in positive user feedback and increased program participation. Refined database navigation to streamline instructor access, and secured crucial licensing agreements for high-profile artists, expanding the music library and enriching the user experience. Significant in defining and codifying the voice and identity of Peloton’s various products.

Successfully built and expanded the U.S. branch from a fledgling startup into a respected independent operation. Oversaw all facets of U.S. operations, encompassing business development, client acquisition, music curation, and project management.

Key player in the exciting launch and sustained programming of Red Bull Radio NYC, and a vital contributor to event co-production.

Drove strategic P.R. campaigns for diverse clients, including tech companies, lifestyle brands, and fashion labels. Developed and implemented comprehensive P.R. strategies, produced compelling press releases, and delivered successful brand activations.

Founded an independent label and event-production/promotion company. Managed all operational aspects, from A&R and production to marketing, art direction/graphic design to licensing, fueling the label's international growth.

Progressed rapidly from intern to Senior Editor, leading digital transformation and amplifying the publication's reach. Initiated and executed the website redesign, significantly boosting user engagement. Directed content strategy and editorial direction for the bimonthly magazine, leading a team of writers and editors. Spearheaded the establishment of the NYC office, widening the magazine's national footprint.

Provided essential support to renowned music supervisor Allan Mason, best known for his work with Barry Levinson, ensuring smooth office operations. Curated and presented innovative music selections, serving as a critical resource for music pitches to Mr. Levinson.