biffchain
Web3 Growth, Strategy, & Operations Leader
Web3 gaming executive and growth leader with 9 years of experience across blockchain gaming, NFTs, DeFi, tokenized economies, and community-led growth. Early Web3 adopter (2017) with a proven track record of building and scaling gaming guilds, designing sustainable token and NFT economies, leading operations and go-to-market strategy, and executing user acquisition, esports, and content-driven growth initiatives.
CAREER HIGHLIGHTS
- Early adopter of Web3 gaming, DeFi, and NFTs (active since 2017).
- Pioneered the second-ever public Axie Infinity scholarship program in 2020, introducing a Play-to-Earn guild model integrating scholarships, esports, and content creation.
- Founded Crit-Theory Gaming (CTG) in 2021, scaling it into one of the largest organically grown grassroots Web3 gaming communities.
- Launched the industry’s first Scholarship-as-a-Service model (2022), onboarding 10,000+ players by connecting asset holders with gamers to create passive yield and income opportunities. https://medium.com/@crit-theorygaming/ctg-scholarship-as-a-service-program-a3b18208791e
- Provided strategic consulting to 5+ Web3 gaming projects, and designed four complete token/NFT economies, including a novel gamified liquid-staking model.
- Co-founded Memeland Mayhem, merging meme culture with competitive, event-based Web3 gaming.
- Co-founded the Council of Guilds, a multi-guild network delivering structured marketing campaigns, tournaments, and user acquisition services.
- Led the first community-driven takeover of a Web3 gaming project, establishing a multi-guild DAO-style governance model.
Experience: 9 years
Yearly salary: $100,000
Hourly rate: $50
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Web3 Strategy Consultant & Advisor
Rage Effect / Rage Ecosystem 2025 - 2025
- Designed an interoperable ecosystem spanning three monetizable projects using cross-project NFT utility. - Architected an AI-Boss wagering system to drive token utility and on-chain engagement. - Designed a multi-month Guild Wars tournament with eight guilds, generating $1,500 in sponsorship revenue.
CEO Co-Founder
Memeland Mayhem 2024 - 2026
Joined as Co-Founder and Head of Strategy; later assumed responsibility for operations, marketing, business development, and executive leadership. Operated with no marketing budget or Play-to-Earn token allocation, leading a full operational turnaround. Key Achievements -Scaled social presence by 700% (from <2,000 to 15,000+ followers). -Increased monthly active users by ~800% (single digits to ~75 MAU). -Designed and launched a peer-to-peer wagering platform to drive engagement and token utility. -Executed 30+ partnerships across the Web3 ecosystem. -Developed a cost-neutral Play-to-Earn model, funding rewards through marketing campaigns and partner activations. -Hosted bi-weekly market analysis and AMA streams to increase engagement and investor-facing appeal. -Designed and delivered a two-month Guild Wars tournament featuring eight guilds and 13 live-streamed matches, plus a creator-vs-creator event. -Led a rapid token relaunch effort after funding loss, authoring a new whitepaper, roadmap, tokenomics, and GTM strategy; generated 1,500+ whitelist applications and ~50% community growth before the project was paused due to market conditions.
Skills
business-development
co-founder
community-manager
content-marketing
economy-designer
esports
founding-member
gaming
growth-hacker
gtm
marketing-lead
operations
partnership
product-lead
tokenization
tokenomics
user-acquisition
strategy
english