bigdsenpai

At DefiHedge (responsible for the fixed-rate lending protocol Swivel Finance and yield aggregation protocol Illuminate Finance), I led marketing and business development for all products, overseeing recruitment and leadership of non-technical teams across marketing, business development, and community management. I developed and executed targeted marketing strategies to increase DeFi mindshare through strategic advertising and led in-person outreach at major crypto conferences, including ETH Denver. I managed inter-protocol partnerships and Twitter Spaces, and played a key role in securing $3.5M in Series A funding from top investors like Ambergroup, Fenbushi, and GSR. My efforts drove protocol adoption and growth while contributing to the development of key products such as Swivel Finance (yield tokenization), Illuminate Finance (fixed-rate yield aggregation), and their related initiatives. I supported $300M in trading volume for Swivel and $15M for Illuminate through successful marketing campaigns and partnerships with over 16 fixed-rate protocols.

Co-founded and led a development DAO behind the world’s first tokenized VTuber model collection, generating $32M in sales and ~$36M ARR. Identified and pioneered the VRM NFT market niche, directing the creation of 2,000 unique, non-procedurally generated VTuber models. Led DAO organization, go-to-market strategy, and end-to-end marketing efforts, resulting in a launch that achieved >5 ETH per model. Oversaw post-launch initiatives including secondary NFT collection airdrops such as 3D VRM models and custom 1/1 PFPs by leading artists, and ultimately implemented fair treasury distribution system to holders. Utilized tools such as Tweetdeck, Hootsuite, VTube Studio, Hologram VRM, Adobe, Figma, and Discord.

Led marketing and business development for Solana’s first decentralized fund management protocol, executing a comprehensive go-to-market strategy for a non-custodial investment platform that empowered users to create and manage their own funds. Developed marketing materials emphasizing key platform advantages such as smart contract security, access to diverse Solana assets, ultra-low fees, and high throughput. Built and managed community engagement across Discord, Twitter, and Telegram, established strategic partnerships within the Solana ecosystem, and designed incentive programs like high-profile KOL trading competitions to drive user adoption.

Progressive career growth across marketing, sales, and business development roles.