bobbypapson

Integrated 18 global websites for AES into a unified platform, streamlining navigation by restructuring content based on user insights, creating a seamless experience for global users. Developed Simfoni for Georgia-Pacific, designing hierarchical KPI dashboards to simplify workflows for remote engineers. Designed OneStop for Georgia-Pacific, merging tools into a cohesive interface to boost manufacturing line worker efficiency via prototyping. Redesigned NAPA’s member portal with reusable components, reducing developer friction with feature launches and eliminating key user pain points.

Led IHG’s booking flow design, creating a cohesive experience across 14+ brands, informed by user research. Crafted intuitive multi-room and all-inclusive booking flows, tackling user concerns about unclear options for brands like Regent. Developed a company-wide design system, resolving brand inconsistencies to enable faster feature iterations. Collaborated with engineers and product managers to refine A/B testing and technical requirements, enhancing click-through rates and on-time delivery.

Contributed to IHG’s booking platform redesign as a design partner, securing full-time engagement through effective, user-focused solutions. Designed and refined responsive web interfaces for IHG, maintaining alignment across marketing and booking flows to support brand consistency. Engaged with marketing and product teams to align designs with IHG’s brand vision, proposing a simplified checkout flow that enhanced user satisfaction based on stakeholder input. Leveraged data-driven insights and usability testing to refine user flows, enhancing clarity and engagement on IHG’s digital platforms.

Delivered UX and visual design for Villatel Village’s Webflow site and Pandium’s website redesign, enhancing usability under tight deadlines based on client input.

Designed an insightful Omnia Connect portal, enhancing partner engagement with intuitive dashboards using Adobe XD and Figma. Streamlined Haverty’s e-commerce product detail pages for increased conversion. Crafted Shaw Flooring’s AR tool, Floorvana+, improving functionality with user feedback. Created save and reorder features for Krispy Kreme’s mobile app, improving usability by resolving menu complexity issues.

Enhanced IHG mobile app with small enhancements, using data and A/B testing to increase conversion and enrollment while reducing drop-off and abandonment. Designed the new responsive web experience for Voco Hotels, creating a user-friendly interface that boosted engagement through simplified navigation based on user testing.

Led UX/UI projects, including a fintech SaaS dashboard, refining processes to enhance user engagement across web, SaaS, and Web3 initiatives. Designed websites and digital products, including an NFT project on the Solana blockchain, meeting client expectations under tight deadlines. Collaborated with clients and teams to deliver tailored solutions, fostering strong relationships and repeat business.