bobfriels
Senior Copywriter
Senior copywriter and editor working across Web3, focused on narrative, content, and social for early stage projects. I help teams turn complex products into clear positioning, consistent voice, and content that actually lands, from long form and editorial through to day to day socials and launch support.
Experience: 8 years
Yearly salary: $30,000
Hourly rate: $40
Nationality: 🇬🇧 United Kingdom
Residency: 🇻🇳 Vietnam
Experience
SENIOR COPYWRITER
Magic Pencil, Switzerland 2022 - 2025
Led positioning and communications for regulated healthcare and luxury brands within complex multi-market approval environments. Shaped pitch storylines and deck logic that helped secure long-term retainers. Built reusable proof points used in launch copy, web, and campaigns for brands including Cartier and Medtronic. Reframed sustainability claims for investor and procurement review, reducing revision cycles and unblocking approvals.
B2B ENGLISH TUTOR
Fluentify, Italy 2015 - 2022
Worked with senior professionals and public officials, including CEOs and Members of the European Parliament (MEPs), to improve precision and intent in spoken and written communication. Edited speeches, presentations, and briefing documents for public, political, and media-facing contexts.
Skills
brand
brand-marketing
content-marketing
content-writer
copywriting
digital-marketing
marketing-strategist
social-media
strategy
technical-writer
english