bobmemestreet

Dynamic Crypto Business Development | Web3, De Fi, Blockchain

I’m a results-driven professional with over eight years of experience in business development, marketing and sales in the crypto and Web3 space. More than just a professional, I’m also an active user of cryptocurrencies, understanding DeFi, tokenization, blockchain infrastructure, and crypto financial products. I understand the real dynamics that drive the market. With a strong commercial mindset, I thrive in fast-paced startup environments, working independently and getting things done under tight deadlines. My experience in venture funding, fundraising, and partnerships has given me the tools to help companies grow and make an impact. I love connecting with people, whether it’s through industry events, collaborations, or just a great conversation. I believe in building meaningful relationships that create long-term value. Strong communication, strategic thinking, and the ability to navigate complexity are at the core of what I do.



Experience: 8 years

Yearly salary: $180,000

Hourly rate: $85

Nationality: 🇨🇴 Colombia

Residency: 🇺🇸 United States


Experience

Founder and Chief Executive Officer
Elfin Kingdom Games
2021 - 2023
Led a decentralized gaming ecosystem on Binance Smart Chain, focusing on Web3 and metaverse projects, while integrating DeFi mechanisms to enhance user engagement and liquidity within the gaming economy. Directed company strategy, operations, finance, and business development, including the implementation of yield farming and staking opportunities to incentivize user participation and drive revenue growth. Managed a team of 15 people, encompassing Marketing, Business Development, and Technology, fostering a culture of innovation and collaboration to develop and launch DeFi-enabled gaming features. Secured $10M in funding from prominent investors, including Binance Labs, Jump Crypto, and Gate Labs, significantly boosting market visibility and advancing product development in both gaming and DeFi sectors. Represented the company through public speaking engagements, networking events, and digital platforms such as streams, Twitter Spaces, and key industry events, including the WEB3 Summit in Hong Kong, discussing the intersection of gaming and decentralized finance.
Marketing Director and Project Advisor
LA CONEXION
2019 - 2021
Advised both startups and established companies in the cryptocurrency sector on market entry strategies, product development, and regulatory compliance, with a focus on the Latin American market. Key clients included BingX, BitGet, CryptoDiscover Marketing Agency, Oobit, BalletCrypto and Cosmos together with Criptocito( KOL). Fostered strategic alliances between companies and key industry players, driving business growth and expanding market opportunities in the Latin America Market. Organized LA CONEXION, with two major events: the first in Medellín, Colombia, in July 2019, which attracted over 200 attendees from different countries specially China, US and Europe and 15 projects; the second in Buenos Aires, Argentina, in September 2019, in partnership with Binance as co-host, with over 500 attendees and more than 30 projects. Actively engaged as a speaker at industry conferences and meetups, sharing expert insights on Web3 developments and emerging trends.
Investment and Research Manager
LD Capital, Shanghai
2018 - 2018
Led research and due diligence efforts to identify potential investment opportunities, focusing on the emerging DeFi sector during Q4 2018. This included securing early-stage investments in projects such as MakerDAO. Managed a marketing service portfolio designed to support incubated projects in community development, KOL network engagement, content creation, and promotional activities within Chinese markets as part of the firm’s incubation strategy. Established strategic partnerships with major cryptocurrency exchanges, including Binance, OKx, and MXC, positioning LD Capital as a key player in seed-stage investments.
Business Development Manager
Bytom / 8BTC, Hangzhou
2018 - 2018
Led business relationship development across Europe, utilizing networking, research, and outreach to identify and secure new collaboration opportunities for Bytom, a Proof-of-Work (PoW) blockchain. Played a key role in onboarding ICO projects to be launched on Bytom’s blockchain, significantly expanding its ecosystem. Created and developed business and marketing strategies to drive international expansion, both online and offline, while representing Bytom at global conferences through public speaking and brand promotion notably attending Consensus 2018. Established a network of Key Opinion Leaders (KOLs) to boost brand awareness and increase visibility within the blockchain community. Developed an investment sales pitch, securing $1 million USD in funding for the project, while promoting Bytom’s products, including specialized mining machines, in overseas markets.

Skills

business-development
community-manager
marketing
project-manager
sales
salesforce
english
chinese-mandarin
french
spanish