bonjo
Web 3 Marketing Lead
In the past 3 years, I have worked on 3 different web3 projects covering Metaverse, Gaming, and DePin.
These are some of the skills and tasks I have performed over the this time-frame.
These are some of the skills and tasks I have performed over the this time-frame.
- Web3 Community Building. Community is what drives projects in this day and age, and there is no good marketing without an engaged community.
- Strategic Marketing, changing depending on market conditions, with Guerrilla Marketing being the trend for the past
- Token Listing Campaigns. Clear understanding of both CEX and DEX listing processes. After three listings, I have a much deeper understanding of dos and don’ts when it comes to marketing and community management.
- Ambassador Program Creation. With my teams, we have created loyal, effective, and scalable ambassador programs.
- DevRel. Developers are one of the toughest audiences to reach. I have experience successfully doing so.
I am extremely interested in blockchain oracles, and the DeFi space as future endeavors, although I also love the promise of DePin and have developed a solid foundation of knowledge thanks to my last project.
Experience: 8 years
Yearly salary: $100,000
Hourly rate: $0
Nationality: 🇪🇸 Spain
Residency: 🇫🇷 France
Experience
Head of Growth
Veris Labs 2024 - 2025
Spearheaded growth from 0 to $1.2M+ TVL in <90 days, leveraging a hybrid strategy of performance-driven incentives, paid actions and narrative-driven trust. Grew Veris Labs (holding company) to get acquired by Key Rock for over 300$ M Designed and launched one of the most efficient airdrop point systems in DeFi, prioritizing quality deposits over sybil activity. Built and led a 5+ person go-to-market team with sprint-based accountability cycles, spanning content, partnerships, and BD. Drove integrations with LayerZero, Superform, LI.FI, and Pendle, pushing cross-chain automation narratives into the spotlight. Designed full-funnel media strategy: Substack (EN+ES), podcasts, live Spaces, daily alpha posts, and token-gated Discord. Led marketing automation stack (Make, Notion, Buffer) and early GPT agent design for content repurposing across 5+ channels. Oversaw community growth across Twitter, Discord, and Farcaster, turning silent lurkers into contributors via meme-led ops and structured farming campaigns. Executed Substack-first thought leadership funnel focused on yield education, driving engagement
Skills
content-marketing
copywriting
growth
growth-marketing
head-of-marketing
marketing-communication
marketing-manager
marketing-specialist
marketing-strategist
product-marketing
strategy
marketing
english
french
spanish