bradcastillejo

Owned global paid media and growth strategy across multiple markets, helping turn blockchain complexity into acquisition and engagement outcomes. • Led the Algoland Quest Series, the largest retail campaign in Algorand's history. • Built a full tracking and analytics stack for wallet connects and end- to-end conversion measurement. • Directed paid acquisition using Addressable, Galxe, and crypto ad networks, Meta, Google, X, Tiktok, LinkedIn, Reddit • Aligned agencies, ecosystem partners, and community teams around one growth plan.

Owned international user acquisition in a sports blockchain environment where growth performance depended on smarter frameworks, not just more spend. • Developed a proprietary crypto marketing framework to unify channels into one measurable model. • Designed Web3-specific tracking systems and attribution models, including work with Cookie3. • Executed KOL campaigns that expanded community reach and brand visibility. • Introduced Al-assisted targeting, personalization, and campaign automation.