brouwers

Played a central role in launching Helix Ice, focusing on non-performing loans (NPL) in the Nordics. Utilised detailed data analysis to evaluate potential investments, create portfolio valuations, and present findings to the investment committee for approval. Designed the database structure and built our analytical capabilities from the ground up, ensuring accurate and comprehensive data management. Contributed to the creation of our branding, website, and logo.

Utilised advanced Excel models to forecast future cash flows, making accurate projections for potential investments based on historical data and debtor characteristics. Evaluated a range of portfolio types, successfully navigating challenges due to uncertain nature and complex terms to secure beneficial deals. Led technical analysis and collaborated closely with the manager, ensuring high standards and effective knowledge transfer within the team. Aggregated and segmented granular data to create comprehensive portfolio valuations, ensuring data accuracy and robustness. Prepared and presented decision materials for the investment committee, effectively communicating valuation rationales to facilitate informed decision-making.

Played a key role in establishing Annalect Sweden, contributing to the team's growth and development with my background in media and marketing analytics. Developed and fine-tuned regression models in Excel to analyse media campaign effectiveness and determine ROI, involving extensive data collection, parameter tuning, and detailed analysis to provide actionable insights for clients. Guided and mentored junior staff, supporting them in their projects and refining presentations to ensure high-quality outcomes. Managed large client projects, working closely with media planners and client managers to ensure accurate data and deliver valuable insights.

Developed Analytical Base Tables (ABTs) and implemented machine learning models in SAS Enterprise Miner for up-sell and cross-sell opportunities. Utilised SQL, SAS, and Excel extensively, with experimentation in Azure ML for additional analytics capabilities. Collaborated closely with the project manager and BI analysts to ensure effective communication and teamwork. Advanced SQL programming skills and deepened understanding of machine learning techniques through hands-on experience. Created and shared a step-by-step Tableau guide, contributing to internal knowledge sharing and team development.

Designed surveys, analysed data using SPSS, and created comprehensive reports to provide actionable insights. Conducted brand tracking and evaluated media campaigns, using detailed survey analysis to measure effectiveness and impact. Developed and delivered presentations to clients, effectively communicating findings, insights, and recommendations to support their decision-making processes.

Led diverse projects from start to finish, ensuring timely delivery and meeting client expectations. Collaborated with specialists, including SAS and R programmers, enumerators, and report writers to achieve project goals. Actively contributed as a programmer and report writer, enhancing the technical and analytical aspects of projects. Managed multiple projects simultaneously, coordinating cross-functional teams and maintaining high standards of quality.