budipranoto
Digital & Brand Strategist
Branding and marketing professional with over 5 years of experience in brand development, strategic planning, and campaign execution. Strong communication background with a focus on data-driven and creative brand solutions.
Experience: 5 years
Yearly salary: $14,000
Hourly rate: $15
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
Senior Digital Strategist
Endee Communications Agency 2023 - 2025
Acted as the dedicated Digital Strategist for the SHARP Indonesia project, successfully achieving 20x–25x ROAS by developing and optimizing various digital campaigns. Supported the development of DMP services by utilizing AI to enhance CRM and drive sales. Prepared digital strategies and contributed to winning pitches, including for SunCo and Pertamina Patra Niaga. Collaborated with ATL, BTL, Creative, & Account Teams to deliver seamless 360° campaign execution.
Product Strategist & Activation
PT. Konten Baik Indonesia 2021 - 2023
Developed and executed client campaigns based on objectives and KPIs, including managing 50+ KOLs and leading impactful community activations across Greater Jakarta for notable clients.
Marketing & Brand Strategist
PT. Dreamaxtion Teknologi Internasional 2021 - 2021
Developed digital marketing strategies and executed ads campaigns. Initiated 'Dreamtalent Podcast' to strengthen digital presence.
Marketing & Content Strategist
PT. Brand In Action 2019 - 2022
Created marketing content and edited 200+ articles across 3 platforms, and took the initiative to develop the 'Brand & Branding Bersama Pak Bi' podcast, which gained 75K+ listeners. Managed both offline and online workshops, engaging more than 5,000 participants.
Assistant Restaurant General Manager
A&W Restaurant 2019 - 2019
Accelerated career path through MT program for fresh graduates with potential as restaurant managers.
Staff
Badan Pengawas Pemilu 2018 - 2019
Collaborate with other institutions, such as the police, sub-districts, and Non-Government Organizations to conduct socialization and prevent election violations.
Account Executive (Internship)
Local Tobbaco Agency 2018 - 2018
Organized documents and analyze client needs.
Assistant Chief Editor
UII News 2017 - 2018
Assisted in managing the monthly content of UII News and ensured the quality of the content was maintained.
Skills
brand-marketing
content-writer
digital-marketing
marketing-communication
marketing-strategist
marketing
english