burzee

Creative Director | Brand Designer | Illustrator

I build brands that connect — across national newsrooms, blockchain communities, and everywhere in between.

For 15+ years I've been the designer in the room who works fast, thinks in systems, and brings obsessive craft to every touchpoint. I spent nearly a decade producing 50+ national campaigns for the USA TODAY Network across 100+ markets. Before that I led a design team at North Jersey Media Group, building event brands from the ground up — including Food Truck Mash-Up, which grew from a local NJ event into a multi-state production.

Since 2020 I've been running Burzee Studio, my independent practice, where I've built full visual identity systems, character-driven illustration universes, and brand ecosystems for Web3 clients. I created the 61Apes and Lychee visual systems — designing hundreds of character assets and marketing materials that drove community growth and sold-out launches.

I'm fluent in both worlds. Corporate scale and startup scrappiness. Print precision and digital velocity. Old school craft and new school tools — including AI-assisted workflows using ChatGPT, MidJourney, Firefly, and Gemini.

What I do best:
· Brand identity systems & visual language
· Character design & illustration
· High-volume campaign design
· Art direction across digital, social & print
· Web3 brand strategy & NFT visual systems

Currently open to full-time or long-term contract roles. If you're building something that needs to look as good as it works — let's talk.

📧 [email protected]
🌐 burzee.studio


Experience: 11 years

Yearly salary: $80,000

Hourly rate: $75

Nationality: 🇺🇸 United States

Residency: 🇺🇸 United States


Experience

Creative Director & Brand Designer
Burzee / Independent Projects
2020 - 2025
• Build brand identities, mascots, and visual systems for Web2/Web3 clients, driving audience growth. • Led creative for Leveraged Labs / 61Apes—project sold out in 1 hour; set full brand and character direction. • Designed the Lychee mascot and visual system for an in-development Sonic trading bot, creating meme ready assets that gained early traction. • Delivered complete brand packages—logos, guides, packaging, UI assets, and social systems—for clients including Leveraged Labs, Aura, Lychee, and emerging startups.
Graphic Designer III
USA Today Network / Gannett
2017 - 2025
• Produced 50+ national campaigns across 100+ markets, improving brand consistency and engagement. • Collaborated with marketing, editorial, and product teams to deliver deadline-driven, on-brand creative. • Rebranded Storytellers and seasonal campaigns, increasing engagement and attendance by 25%. • Led concept-to-delivery execution for cross-platform creative that strengthened market presence.
Promotion Design Manager
North Jersey Media Group (USA Today Network)
2007 - 2017
• Directed promotional campaigns raising visibility 25% and record attendance for 3 years. • Produced high-impact digital and print assets under tight deadlines while maintaining brand quality. • Supported company-wide marketing initiatives with consistent, on-brand creative.

Skills

art-direction
brand-marketing
content-marketing
creative-director
digital-marketing
marketing
photoshop
design
english