butn0ttoday

Marketing Lead

Marketing Lead | Growth Infrastructure | Crypto Adoption Narratives

I build adoption momentum in skeptical markets by repositioning infrastructure from "risky alternative" to "essential layer."

What I've done: At Nova Wallet (Polkadot ecosystem), I engineered a referral growth engine that delivered 21K new adopters, 2.8M on-chain transfers, and 180% referral growth in a single quarter—powered by the Nova Shots × BLAST partnership and mechanic-driven positioning. Before that, I scaled community evangelism and institutional credibility at a confidential crypto exchange, and built trust-first narratives in merchant adoption (NOWPayments B2B).

What I'm looking for: Head of Marketing / CMO / Chief Growth Officer role at early-stage crypto/fintech companies (<100 people, Series A or well-funded seed). Remote-friendly or based in UAE / Singapore / Europe. I work directly with founders on narrative strategy, adoption mechanics, and growth infrastructure—not marketing activities.

Core belief: Crypto adoption doesn't fail because of technology. It fails because the narrative is wrong. I reposition infrastructure as growth engines, not features.

Experience: 6 years

Yearly salary: $120,000

Hourly rate: $0

Nationality: 🇵🇱 Poland

Residency: 🇵🇱 Poland

Experience

Marketing Lead (Nova Wallet, Nova Spektr, Nova Shots)

Novasama Technologies

2024 - 2026

End-to-end marketing ownership across product suite: positioning, go-to-market strategy, partnerships, content, campaigns, PR. Managed cross-functional marketing team (content, social, design) with strategic priority-setting and workflow optimization. Led Nova Wallet × BLAST.tv (Nova Shots): large-scale esports & Web3 cross-brand campaign combining paid partnership with self-referral mechanics. Built ecosystem marketing through strategic partnerships, co-marketing initiatives, and incentivized referral programs.

Middle Marketing Manager

NOWPayments

2024 - 2024

Led B2B positioning strategy to shift merchant perception of crypto payments from 'risky experiment' to 'legitimate payment infrastructure.' Orchestrated major conference presence and industry partnerships (Token 2048, blockchain & fintech events) positioning NOWPayments as the trusted B2B infrastructure layer, driving credibility with enterprise buyers. Deployed thought leadership content, PR campaigns, and media relations supporting 20% growth in B2B engagement and 30% increase in merchant inquiries through strategic influencer and institutional partnerships. Coordinated co-marketing initiatives with payment processors and fintech platforms, improving partner conversion performance by 25% through repositioned value propositions.

Middle Marketing Manager (Growth & Community)

Confidential Crypto Exchange Platform

2023 - 2024

Built community-first growth strategy to accelerate user adoption in competitive exchange market. Positioned platform narrative away from generic 'trading features' toward 'institutional-grade infrastructure for emerging market.' Developed social media and content strategies driving 50% follower growth and 30% engagement increase through community education, peer testimonials, and social proof mechanics. Executed acquisition campaigns generating 20% website traffic growth and 25% improvement in conversion metrics through optimized visual content, educational videos, and user-generated testimonials. Produced SEO-optimized long-form content addressing user adoption friction points, contributing to 15% improvement in conversion-related metrics and organic channel performance.

Marketing Analyst

Pharmacy Chain

2020 - 2023

Analyzed customer behavior and engagement data to inform retention strategies, contributing to 15% growth in repeat business. Optimized supplier communications and negotiation processes, achieving 10% cost reduction on key materials. Built and maintained strategic partnerships; provided data-driven insights for marketing decisions and operational improvements.

Skills

crypto

growth-hacker

growth-marketing

gtm

head-of-marketing

marketing-lead

marketing-manager

marketing-strategist

partnership

strategy

user acquisition

marketing

english

italian

polish

russian

Create Profile Hire Marketers