cadenchew39

Business Development Manager

With 17 years of experience in business development and 9 years in the Crypto & Web3 industry, I specialize in building strategic partnerships, driving user acquisition, and expanding brand presence in the blockchain space.

-Expertise in KOL & influencer partnerships, sales, and ecosystem growth
-Strong background in exchange growth, token listings, and liquidity management
-Passionate about Web3, community building, and market expansion

Currently working as a KOL Business Development Manager at 13DESK, I help connect top-tier crypto influencers with brands to enhance visibility and adoption. Let’s collaborate and grow the Web3 space together!


Experience: 10 years

Yearly salary: $30,000

Hourly rate: $0

Nationality: πŸ‡²πŸ‡Ύ Malaysia

Residency: πŸ‡²πŸ‡Ύ Malaysia


Experience

KOL BUSINESS DEVELOPMENT MANAGER
13DESK
2024 - 2025
Campaign Strategy & Execution – Develop and implement influencer marketing campaigns to promote blockchain products, services, and ecosystem initiatives. β–  Market Research & Trend Analysis – Stay updated on crypto trends, competitor strategies, and emerging KOLs to optimize partnership strategies. β–  Performance Tracking & Optimization – Monitor campaign performance metrics (engagement, conversions, ROI) and adjust strategies to maximize impact. β–  Community & Ecosystem Growth – Work closely with marketing, product, and business teams to strengthen community engagement and brand credibility through KOL collaborations. β–  Negotiation & Relationship Management – Negotiate partnership terms, incentive models, and long-term collaboration plans with influencers and ambassadors. β–  Event & Webinar Coordination – Organize and support influencer-driven events, AMAs, and webinars to enhance brand exposure and user adoption.
APAC B.D MANAGER
ZORIXchange
2023 - 2024
-User & Institutional Acquisition – Identify and onboard retail traders, institutional clients, liquidity providers, and market makers to enhance platform activity. -Strategic Partnerships – Build and manage relationships with blockchain projects, payment providers, influencers, and affiliates to drive business growth. -Market Expansion & Growth Strategy – Develop and execute business strategies to expand the exchange's reach in key global markets. -Listing & Liquidity Management – Work with crypto projects and token issuers to facilitate new listings, ensuring optimal liquidity and market depth. -Campaigns & Promotions – Collaborate with marketing teams to plan and execute promotional campaigns, referral programs, and trading competitions. -Regulatory & Compliance Awareness – Stay informed about global crypto regulations, ensuring business strategies align with compliance requirements. -Data Analysis & Performance Tracking – Monitor trading volume, user engagement, and business KPIs, optimizing strategies for growth and retention.

Skills

business-development
influencer-marketing
marketing-communication
marketing-strategist
marketing
english
chinese-mandarin
malaysian