callummelly

I turn Web3 brands into communities people actually want to belong to.
 
Over the past decade, I've worked in marketing and management, the last six in senior roles across Web3 IP, gaming, and DePIN, currently as Director of Growth at Glow, a solar infrastructure protocol bringing real-world energy onchain.
 
The headline numbers: I co-led the $PORTAL token launch, a socialfi campaign on X that hit a 4.4 billion FDV at launch. I generated circa $10M in revenue during my time at Revolving Games. And I've delivered multi-million-dollar go-to-market launches, a $200k cross-community IP partnership, and the $3M War of Nova in-game revenue campaign.
 
Here's what I actually do.
 
I build macro brand strategy, architecting how a brand establishes itself and takes users on a journey that builds trust, rapport, and long-term engagement.
 
I scale global communities across platforms such as X, Discord, Instagram, Medium, and via IRL events, keeping users retained, not just acquired.
 
I make complex Web3 make sense, be it DeFi, DePIN, tokenomics, whatever the mechanic; I translate it into content that lands, from long-form articles to threads to video trailers.
 
I'm the front-facing voice too, and regularly participate in household X Spaces, run IRL activations, and front brand collabs.
 
Storytelling is the throughline, and as a former Forbes contributor, I know how to cut through noise with compelling narratives, press, and content that makes people stop scrolling.
 
If you're building a brand that's bringing crypto, energy, FWAs, or DePIN to a wider audience, I'd love to connect.