caonchow

Overall marketing strategy across Southeast Asia, brand awareness, social media management, lead generation, and event execution. Led multi-regional marketing campaigns and collaborated with local stakeholders. Managed social media and PPC campaigns across various platforms. Supervised content localization, brand collaborations, and promotions. Regional team hiring & expansion.

Directed digital marketing initiatives across 4 regions – Malaysia, Indonesia, Singapore, and the Philippines. Managed PPC and SEO/SEM campaigns. Overseeing lead generation and social media presence, and ensuring timely sales follow-up. Developed performance tracking and reporting systems for campaign ROI. Team supervising & leadership management.

Focused on strategic marketing and brand management for the B2B gaming industry. Led brand communication efforts and planned event participation. Brand collaboration & sponsorships/partnership.

As a leader across the APAC region by leading market research and analysis to generate reports, managing budgets, and overseeing digital marketing strategies, including SEM and website management. I handled company branding, ensuring alignment across all marketing materials like brochures, banners, and corporate presentations, while also localizing content for different markets. Additionally, I acted as the main communication point between the APAC region and headquarters, coordinating with internal departments on events, public affairs, and internal announcements.

Responsible for developing and executing marketing strategies aligned with company objectives, preparing operation manuals, FAQs, and managing customer inquiries. I conducted marketing analysis reports to evaluate campaign effectiveness and oversaw end-to-end company events, including coordinating with event organizers and suppliers. I identified potential exhibitions, developed annual marketing plans with the sales department, and managed budgets for marketing activities. Additionally, I handled print production, media coverage, and prepared presentations on behalf of the marketing team to ensure timely and impactful communication.

Managed key client accounts by addressing their needs, scheduling meetings, and organizing brainstorming sessions with management for concept development and event planning. I generated sales quotations, controlled budgets, and maintained strong client relationships, while upselling opportunities to boost revenue. As the central liaison, I coordinated with clients, suppliers, and venues, sourced vendors, and ensured event preparations through site visits and detailed documentation. I provided creative support by collaborating with designers on visual materials, handled ad-hoc tasks, and assisted with speaker arrangements for events. I ensured seamless communication and progress reporting throughout the project.