carolinepereira

 I am writing to express my keen interest in senior marketing leadership positions where I can leverage my 20 years of comprehensive experience in marketing, business negotiation, and strategic brand development across diverse global sectors, including hospitality, automotive, finance, and most recently, Web3 technologies. Throughout my career, which has spanned the United States, Europe, and Brazil, I have honed a strategic approach centered on "turning the complex into simple." This philosophy has enabled me to lead impactful B2C and B2B communication strategies, develop robust market positioning, and drive significant business growth. My expertise encompasses a wide array of marketing disciplines, including digital marketing (SEO, SEM, content marketing, social media, automation), brand management, sales enablement, and influencer marketing. I am adept at leading crossfunctional teams and fostering collaboration in multicultural environments, supported by my fluency in English, Spanish, and Portuguese. Key highlights from my career include: • Successfully establishing and leading the marketing department at Travel Inn Hotels for 12 years. As Head of Marketing, I spearheaded strategies that increased direct online sales from 3% to 49% for key properties and led the successful relaunch of a luxury hotel, resulting in record revenue that accounted for 20% of the company's total income in a single month. • Developing and implementing comprehensive marketing strategies focusing on digital channels, SEO optimization, and integrated social media campaigns, which led to a 60% surge in direct sales. • Currently, as a Senior Content Marketing Creator at Polity Network, a Web3 startup, I am immersed in the cutting edge of technology, leading market feasibility studies for global expansion, defining brand positioning for technical and institutional audiences, and creating educational content about decentralized finance and Web3 infrastructure. My MBA in Business Management and Marketing, obtained in Spain, has further solidified my strategic business acumen. I am a hands-on leader, passionate about building strong brands, driving measurable results, and adapting to new challenges and technologies. I am eager to bring my extensive experience and results-oriented approach to a dynamic organization where I can contribute to achieving ambitious marketing and business objectives. Thank you for your time and consideration. I look forward to discussing potential opportunities. Sincerely, Caroline Pereira.