carolynwu

| Visual Communication & Seasonal Marketing | • Conveying information and brand identity through design. • Aligning strategic visuals with key sales periods and holidays enhances customer engagement. | Multi-Channel Design | Executing visual concepts across various mediums, including: • Print: booklet, typography, handout, signboard, etc. • Digital: commercial ads, product photography, etc. • Photography: product configuration & ambiance. • Packaging: shopping paper bag, package carton, etc. • In-store: promotional displays ( signage, lightboxes, etc. )

| Cohesive and Comprehensive Brand Strategy | • Logo redesign: increasing brand recognition. • Web design: maintaining a user-friendly and visually appealing website for seasonal marketing campaigns. • Online magazine: conjuring and generating engaging and informative fashion content on a seasonal basis. • Product photography: managing product photography shoots, ensuring high-quality visuals that effectively showcase LORI's fashion identity. • Custom LINE stickers illustration: building a vivid brand image to gain brand recognition and maximize business visibility. | Social media management | • Creating compelling social media assets including banners, motion graphics, and video edits to promote brand personality, and increase follower engagement. | Product Management | • Product naming, establishing clear product catalogs, and inventory management. • Ensuring operational efficiency and customer satisfaction.

| Branding & Identity | • Logo redesign: modernizing previous visual identity to reflect an approachable and natural aesthetic. • Web design • Marketing materials: crafting compelling commercial ads ( brochures, leaflets, magazine ads, posters, etc. ) and editing video content to increase customer awareness. • Seasonal merchandise: digitally illustrating holiday merchandise ( Chinese New Year envelopes, Christmas e-cards) and apparel (T-shirts) to boost customer interaction. • LINE sticker illustrations: increasing traction to LINE followers and brand promotion. | Language Consistency | • By translating catalogs, speech handouts, product names, and introductions, to guarantee clear communication for multilingual audiences.

| Recruitment & Selection | • Managing all aspects of recruitment, including sourcing candidates, screening resumes, arranging interviews, and placing qualified employees for the Westin Taipei team. • Providing clear and concise information about job details, benefits, and working conditions to attract top talent. | Employee Orientation | • Assisting in new employee onboarding, ensuring a successful transition into their roles, and conveying a positive company culture. | HR Operation | • Supporting the smooth running of the HR department, processing employee paperwork, and executing administrative tasks accurately and efficiently.