cathbad

At Arrival, a pioneering company developing automated 'microfactories' for electric vehicle production, I lead the product management of a crucial platform module. Responsibilities: - Conducted comprehensive product discovery across various departments, identifying pain points and use cases, and formulating data-driven module strategies based on in-depth research and stakeholder interviews. - Oversaw product delivery by preparing designs, user stories, and detailed requirements for the development team, while presenting project outcomes and maintaining ongoing performance tracking. Achievements: - Cross-Departmental Integration: Consolidated dependencies and scenarios from various departments into a unified scheme, identifying key modules of the virtual factory along with their dependencies and priorities. - Module Implementation: Decomposed prioritized modules, prepared design and technical requirements, and implemented them to support the basic stages of electric car design in the virtual factory.

Diagnocat AI stores and interprets dental images, using Artificial Intelligence to promote smarter clinical decisions and advance the way dental care is delivered. Responsibilities: - Coordinated work across software development, UX/UI, sales, and customer/stakeholder needs; defined product strategy with C-levels quarterly. - Continuously validated feature requests and product hypotheses through customer development, story mapping, A/B tests. Achievements: - Reduced unnecessary features by implementing HADI cycles in product development, and established feedback loops to collect feature requests and drive the product roadmap. - Tracked and reported product statistics and metrics, prepared documents for venture capital companies, and for FDA application. - More than 300 clinics and laboratories have used our company's services. Diagnostic reports raised the average doctor's check by 25%.

SEMrush is an online visibility management and content marketing SaaS platform helping more than 10 million marketers. Department: Data lab. 11.2017- 08.2018 Faced with a lack of ML expertise within the company, I coordinated the establishment of a new department to solve ML challenges for the entire company. Responsibilities: - Defined scope, goals and strategy for the new division in charge of Data Science research and innovation - Identified ML problems in each SEMRush department, proposed an ML strategy for the company SEMrush team and departments Achievements: - Created a team of three data scientists in a 6 month and initiated the creation of the solutions - Conducted customer development research to establish a pipeline of potential external customers, and implemented support and monitoring processes for solutions developed by the Data Lab team. Department: Brand Monitoring 04.2015 – 09.2017 I was hired to build a product from scratch to search for brand or keyword mentions online. Responsibilities: - Assembled a Brand Monitoring team of 5 people in 4 months - Conducted customer development interviews (100+) and market research on competitors as well as target audience - Executed all product management responsibilities: roadmap development, user story mapping, backlog management, and hypothesis testing by metrics. Scrum, planning and implementation tracking control (Youtrack, Trello) Achievements: - Created a second tool within the SEMrush Toolkit focusing on non-SEO marketers. - Brand Monitoring has reached the same number of active users for 3 month as a previous non-SEO one (was released a year earlier) - Developed the architecture to store content and properties for all crawled articles in one database for the entire SEMrush - Added new sources for a more complete search of mentions (Twitter, RSS feeds, aggregators) - Created a competitive metric of the domain authority on the basis of consolidation of various internal scorings Responsibilities: - Managed the development team (8+). Scrum, task management and tracking control (Youtrack, Trello) - Created a product development strategy, performed roadmap maintenance, tested business model hypothesis Achievements: - The service had more than 3,000 startups attracted without advertising costs - BlackBox accelerator, HSE’s and MSU’s incubators became ABSLY’s partners - ABSLY was chosen as a platform for the federal contest Startup of the Year’ 2013 - Wrote more than 30 educational articles and business models analysis of projects ideas for Skolkovo blog

ABSLY startup relationship management tool, SAAS for cooperation between startups and venture community.

Provided mentorship and guidance to various startups, focusing on market analysis and development strategies.

Conducted startup analysis and provided insights for the accelerator.

Led market analysis efforts for a private oil company.